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Yin Feng, the Wings of Coffee: about his Coffee Entrepreneurship

Yin Feng, the Wings of Coffee: about his Coffee Entrepreneurship

As usual, Yin Feng was having dinner at Coffee Wing's Shimao department store in Beijing, when a waiter came to her and told her: boss Yin, a guest wants your autograph, like a college student. Yin Feng went out to have a look. A college student who had just graduated for half a year wanted to ask Yin Feng to sign his diploma. How can this work? How can a certificate as serious as a graduation certificate be signed?

2015-04-09

"I like to find those inconspicuous corners of the city center and give it something new."

Fan Chengjun from Wenzhou likes to collect old houses. In the first few years of coming to Shanghai in 2001, what he did was the business of buying and renovating old houses and then subletting them. most of these old houses with low prices and high rents were in the original French concessions such as Changshu Road and Anfu Road. In 2007, he found that the operating space of the house was getting smaller and smaller, so he set his sights on larger workers.

2016-08-11
Coffee shop opening guide the design, location, service and marketing of cafes of different sizes are different.

Coffee shop opening guide the design, location, service and marketing of cafes of different sizes are different.

If you want to open a coffee shop, you don't know whether to open an independent coffee shop or join a chain, open a pure coffee shop, or run another one. This is the first choice you face at the beginning of your business. If the start-up capital is not considered, in terms of the gross profit margin, the profit of individual stores is similar to that of joining chain stores, because although the unit price is different, if the franchise fee and business area rent are considered at the same time.

2016-01-07
COSTA joins hands with Hualian Group to carve up the Chinese coffee market with Starbucks

COSTA joins hands with Hualian Group to carve up the Chinese coffee market with Starbucks

The Chinese market has gradually formed the status quo of the confrontation between Starbucks and COSTA, and Hualian Group has real estate resources behind it, so I am afraid that the advantage of COSTA in site selection will gradually appear. Some people say that every literary youth has a dream about a cafe, but reality will say that behind every humble small cafe there is a high-cost investment and may end up with nothing.

2014-12-22
Coffee shop marketing planning case is it difficult for a coffee shop to start a business?

Coffee shop marketing planning case is it difficult for a coffee shop to start a business?

I believe that these cross-border cafes are only the beginning of a full understanding of their commercial value. On the one hand, the cafe itself has a lot of exclusive marketing value, on the other hand, high-related cooperation can maximize the value of the brand. I do not know when, cafes began to appear in the city like bamboo shoots after a spring rain. When I quit, I'm going to open a coffee shop.

2015-09-06
Bottleneck of traditional Internet cafes + Coffee = Internet cafes A new form of leisure industry

Bottleneck of traditional Internet cafes + Coffee = Internet cafes A new form of leisure industry

This year, many Internet cafes around the school have been renovated and upgraded, and the environmental equipment has been optimized a lot. Chen Zuyue, a student at Zhejiang Art School, said that it can not only surf the Internet, but also provide milk tea and coffee, with a unique taste of petty bourgeoisie. Recently, after a visit, the reporter found that a new type of Internet cafe with a leisure card appeared in the bustling commercial circle.

2016-07-21
COSTA joins hands with Hualian Group to carve up the Chinese coffee market with Starbucks

COSTA joins hands with Hualian Group to carve up the Chinese coffee market with Starbucks

The Chinese market has gradually formed the status quo of the confrontation between Starbucks and COSTA, and Hualian Group has real estate resources behind it, so I am afraid that the advantage of COSTA in site selection will gradually appear. The Chinese market has gradually formed a showdown between Starbucks (Special Reading) and COSTA (Special Reading). Hualian Group has real estate resources behind it, so I am afraid that COSTA will have an advantage in site selection.

2016-09-03
Free coffee troubles: harming the interests of private space owners

Free coffee troubles: harming the interests of private space owners

In a narrow sense, public space refers to the outdoor space for the public use of urban residents' daily life and social life. It generally includes streets and wide areas.

2016-09-22
Free coffee troubles: harming the interests of private space owners

Free coffee troubles: harming the interests of private space owners

Liu Yuanju's narrow sense of public space refers to those outdoor spaces for the public use of urban residents' daily life and social life. It generally includes streets and wide areas.

2014-04-27
Copy the

Copy the "many people's coffee shop" model and open your own coffee shop

After replicating the "many people's coffee shop" model, their coffee shop is about to open. As many as 28 shareholders have contributed money and money to finally make the dream come true this July.

2014-05-30
Copy the

Copy the "many people's Coffee Shop" model and open your own coffee shop.

After copying the "coffee shop for a lot of people" model, their coffee shop is about to open to welcome guests. As many as 28 shareholders contributed, finally making the dream come true this July.

2014-05-30
Starbucks Diaoguang Man Coffee: the tripod is dominated by or.

Starbucks Diaoguang Man Coffee: the tripod is dominated by or.

China's current per capita annual coffee consumption is 5 cups, which is far lower than the annual per capita level of about 300 cups in Japan and South Korea, and the world average is about 240 cups. However, China's coffee consumption continues to grow at an annual rate of 15% to 20%, and is becoming the most potential coffee consumer in the world. At present, there are local, European, American and Korean departments in the Chinese market.

2015-01-27
The knowledge of coffee bean baking accumulated from practice.

The knowledge of coffee bean baking accumulated from practice.

Cup test is a stepping stone in Uncle Bean's coffee boutique, the clerks will have a Mini Game-triangle cup test at 5pm every day, which has become a habit of the shop assistants. First of all, the cup test is the basis for bargaining between bakers and raw bean traders.

2015-01-23
The cafe in the corner is recommended by the specialty cafe.

The cafe in the corner is recommended by the specialty cafe.

These characteristic cafes do not lie in the aroma of its coffee and the attractiveness of its snacks, but in that it represents a special cultural flavor and way of life. When we are tired on the hurried road of life, we might as well stop, enjoy a cup of coffee, read a story, listen to a ballad, give our hearts a rest and start all over again in the special cafe in the corner. New Zealand The Shear

2015-10-28
Practical experience of starting a business in a coffee shop

Practical experience of starting a business in a coffee shop

"as long as I believe in something, I will stick to it to the end and do it better." From knowing nothing about coffee and drinking only instant coffee, he now knows how to drink coffee and is madly infatuated with the taste of coffee. Li

2014-05-30
Coffee shop operation sharing international chain coffee shop diffuse coffee

Coffee shop operation sharing international chain coffee shop diffuse coffee

Coffee shop: Overall, coffee shop is not a very good business, facing a series of problems such as high initial investment, high fixed cost, poor capital turnover efficiency, low growth rate, easy to reach the upper limit of income, fierce competition, etc. But in Zhongguancun, a place with a large population density, a large floating population and a large gathering of white-collar students, it can be said that it is second only to hotels in terms of just demand and inevitably leads to countless

2015-01-12
Exploding the three factions of Chinese cafes

Exploding the three factions of Chinese cafes

At present, China's per capita coffee consumption is 5 cups per year, which is far lower than that of Japan and South Korea, with an average of about 300 cups per person per year. However, coffee consumption in China continues to grow at an annual rate of 15% to 20%, making it the world's most potential coffee consumer. In the current Chinese market, there are three forces active in China, Europe and the United States, and they are using

2015-09-02
Our coffee shop: leave unforgettable memories in this life

Our coffee shop: leave unforgettable memories in this life

What can I do with 4000 yuan? You can buy a house of less than 1 square meter, and a trip abroad may only be enough to pay for a half-way ticket. But 4000 yuan can be the boss. In Xi'an, a post-80s girl named Ma Lin launched an online campaign to invest 4000 yuan each to open our coffee shop. Can her whimsical dreams come true? Interestingly, in an era when everyone says financing is difficult

2014-08-11
Our coffee shop: leave unforgettable memories in this life

Our coffee shop: leave unforgettable memories in this life

What can I do with 4000 yuan? You can buy a house of less than 1 square meter, and a trip abroad may only be enough to pay for a half-way ticket. But 4000 yuan can be the boss. In Xi'an, a post-80s girl named Ma Lin launched an online campaign to invest 4000 yuan each to open our coffee shop. Can her whimsical dreams come true? Interestingly, in an era when everyone says financing is difficult

2015-05-21
How to make customers fall in love with stores? Seven moves for interaction

How to make customers fall in love with stores? Seven moves for interaction

The so-called interaction is that the two sides move with each other. In interactive marketing, one side of the interaction is the consumer and the other is the enterprise. Only by grasping the point of common interest and finding ingenious communication opportunities and methods can the two sides be closely combined. In particular, interactive marketing emphasizes that both sides take a common action. Now a lot of hotels and restaurants are trying to make improvements.

2015-05-12
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