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Espresso: the new darling of the Chinese coffee market

Espresso: the new darling of the Chinese coffee market

At present, China's coffee consumption is growing at an annual rate of 15% to 20%, and is becoming the most potential coffee consumer in the world. In this context, the number of cafes in the country is growing rapidly, and coffee brands are becoming more and more abundant. In the current domestic coffee market, there are three active forces: local, European, American and Korean, but the real espresso is rare! 2014

2015-08-18
Boutique coffee the definition of barista

Boutique coffee the definition of barista

Job definition: a person engaged in coffee blending, production, service, coffee industry research, cultural promotion, etc. Career profile: since Venice opened its first coffee shop in the world in 1645, the coffee industry has spread rapidly and spread all over Europe and all over the world. Coffee has become a necessity in people's lives. Coffee is one of the three major drinks in the world, and it is also one of the best drinks in the world.

2014-10-16
Starbucks

Starbucks "Foreign Brand" misread by Chinese people

The flatter the world is, the more three-dimensional the misreading is. With regard to concepts, brands, tastes, fashion, lifestyle and cities, old misunderstandings are resolved and new misunderstandings emerge. New luxury is popular in China. The mainstream consumption values are experiencing luxury, owning LOGO, overdrawing credit cards, enjoying misread profits and pleasures. Anti-consumers are marginalized and become vulnerable groups. St

2015-06-11
COSTA joins hands with Hualian Group to carve up the Chinese coffee market with Starbucks

COSTA joins hands with Hualian Group to carve up the Chinese coffee market with Starbucks

The Chinese market has gradually formed the status quo of the confrontation between Starbucks and COSTA, and Hualian Group has real estate resources behind it, so I am afraid that the advantage of COSTA in site selection will gradually appear. The Chinese market has gradually formed a showdown between Starbucks (Special Reading) and COSTA (Special Reading). Hualian Group has real estate resources behind it, so I am afraid that COSTA will have an advantage in site selection.

2016-09-03
Coffee machine: product positioning in different markets to be cultivated

Coffee machine: product positioning in different markets to be cultivated

STARBUCKS (Starbucks), COSTA, SPR, carving time and Shangdao Coffee are not unfamiliar to many consumers living in China's first-and second-tier cities.

2014-07-22
Coffee culture in China is full of every moment of life

Coffee culture in China is full of every moment of life

According to historical records, coffee was first planted successfully in Taiwan in 1884, thus opening the prelude to the development of coffee in China. The earliest coffee cultivation in China began in Yunnan Province in the early 20th century when a French missionary brought the first batch of coffee seedlings to Binchuan County in Yunnan Province. In the next hundred years, coffee cultivation in the vast territory of China is only a speck. However, in recent years

2015-05-09
The Prospect of Chinese Coffee Market the Development trend of Foreign Coffee Brands in China

The Prospect of Chinese Coffee Market the Development trend of Foreign Coffee Brands in China

Many people often go to cafes, but how many people really understand coffee? how much do we know about coffee culture and coffee etiquette? There is such an example, when someone invited a client to a coffee shop to talk about things, the other party's female secretary ordered a cappuccino, and when the waiter asked him about himself, he also had a cappuccino, but the female secretary was an uninteresting person. Right away.

2015-11-07
Starbucks is protested by Chinese people that coffee is more expensive than abroad in the Chinese market.

Starbucks is protested by Chinese people that coffee is more expensive than abroad in the Chinese market.

The scene caused Chinese people to complain, but Starbucks responded, saying that they were valuable in China. According to the description of the relevant media, Miss Zhu ordered a small latte in the United States with a list price of $2.75. After adding about 8% consumption tax, Miss Zhu paid a total of about $3, equivalent to 18 yuan, while in a Starbucks store in Shanghai, a small cup of latte label

2014-05-13
In every moment of life full of

In every moment of life full of "coffee culture" in Greater China

According to historical records, coffee was first planted in Taiwan in 1884, which opened the prelude to the development of coffee in China. The earliest coffee cultivation in mainland China began in Yunnan, when a French missionary brought the first coffee seedlings to Binchuan County in Yunnan Province at the beginning of the 20th century. In the following nearly a hundred years, coffee was only planted in the vast territory of China. However, in recent years

2014-08-04
GouBuLi cross-border coffee selling 30 million won the management right of Colorado in China.

GouBuLi cross-border coffee selling 30 million won the management right of Colorado in China.

After two years of negotiations, the wholly owned subsidiary of Tianjin GouBuLi Group won the franchise of Colorado Coffee in China for A $6 million. But in the Chinese market, where coffee consumption is growing rapidly, mature brands such as Starbucks and Costa have been dominant for a long time. From selling steamed buns to selling coffee, Tianjin GouBuLi's cross-border operation is facing a test. If one day, the snack combination of coffee is no longer

2015-01-23
Nestle wants to

Nestle wants to "add weight" to China's coffee market development

Recently, Nestlé (NESN.VX), the world's largest food company, has made frequent expansion actions in China. In addition to continuously acquiring domestic enterprises, it has also directly increased its main business segments including coffee, in order to rapidly increase the proportion of its business in China. Nestle Greater China President Di Kewei told China Securities News on the 22nd that China has become the world's second largest economy and represents the Chinese market

2014-05-29
A new choice for the boss of instant coffee.

A new choice for the boss of instant coffee.

The beverage industry is facing a reshuffle period, carbonated drinks, water, fruit juices and other major categories are also experiencing unprecedented challenges, its market is gradually becoming saturated. However, the annual growth rate of China's coffee market has reached 15% Mur20%, with a good momentum of development. Ready-to-drink coffee, a category of coffee consumption with a compound growth rate of 34.2%. The scale of coffee consumption market in China is about to exceed 1500.

2016-08-12
Coffee culture is full of every moment of life in China's

Coffee culture is full of every moment of life in China's "coffee culture".

According to historical records, coffee was first planted in Taiwan in 1884, which opened the prelude to the development of coffee in China. The earliest coffee cultivation in mainland China began in Yunnan, when a French missionary brought the first coffee seedlings to Binchuan County in Yunnan Province at the beginning of the 20th century. In the following nearly a hundred years, coffee was only planted in the vast territory of China. However, in recent years

2015-01-30
On the Coffee Culture in China

On the Coffee Culture in China

In terms of natural conditions, many parts of China are very close to Latin America, South America, India, Indonesia and other places, with congenital conditions for coffee cultivation, but Chinese people have been drinking tea for thousands of years. As the origin of tea in the world, there is more or less neglect or contempt for coffee as a foreign drink in consumption habits and concepts.

2014-08-06
GouBuLi coffee selling

GouBuLi coffee selling "time-honored brand" cross-border operation can be popular and popular

GouBuLi is going to sell coffee! in January 2015, Tianjin GouBuLi Group, a Chinese time-honored brand with a history of more than 150 years, won the permanent right to use Gloria, Australia's largest coffee chain, in China. This means that GouBuLi has become the owner of this well-known international brand in the Chinese market and a sharp weapon for GouBuLi to expand China's local catering market. On February 3, the CPPCC National Committee

2015-03-23
Analysis and Forecast of ready-to-drink Coffee Beverage in China

Analysis and Forecast of ready-to-drink Coffee Beverage in China

In recent years, with the rapid spread of coffee culture in China, the public has a deeper understanding and understanding of coffee. Make ready-to-drink coffee beverage as a fast consumer goods industry is extremely prosperous. The major beverage agents, beverage wholesalers and beverage franchisees are eager to tap some potential coffee beverage manufacturers to expand their own sales network. Let's analyze coffee drinks.

2015-09-07
Coffee is changing Chinese society and culture.

Coffee is changing Chinese society and culture.

The cafe culture that appeared in Shanghai a hundred years ago during the concession era has shown increasing signs of rebirth in recent years. According to the Shanghai Food Association, there are now more than 12,000 stores selling coffee in Shanghai, with nearly 100000 employees.

2014-05-29
Chinese Coffee Information what should Hainan Coffee learn from Foreign Brands

Chinese Coffee Information what should Hainan Coffee learn from Foreign Brands

These days, a coffee chain brand from the United States is noticed by some media and complained by some netizens because of its price, but there is still an endless stream of coffee customers going to consume it. After all, with the improvement of people's spending power and the change of lifestyle, coffee consumption has become one of the trends for many people to pursue the quality of life. As an early area of growing coffee in our country

2014-10-10
COSTA joins hands with Hualian Group to carve up the Chinese coffee market with Starbucks

COSTA joins hands with Hualian Group to carve up the Chinese coffee market with Starbucks

The Chinese market has gradually formed the status quo of the confrontation between Starbucks and COSTA, and Hualian Group has real estate resources behind it, so I am afraid that the advantage of COSTA in site selection will gradually appear. Some people say that every literary youth has a dream about a cafe, but reality will say that behind every humble small cafe there is a high-cost investment and may end up with nothing.

2014-12-22
Coffee Exchange to be established in Yunnan Free Trade Zone of China

Coffee Exchange to be established in Yunnan Free Trade Zone of China

Pacorini, a well-known international warehousing operator in Italy, is threatening to join hands with the Shanghai agricultural products market to set up Asia's first coffee exchange in the Shanghai free trade zone. However, on October 28, Kunming, Yunnan Province, first announced the listing of the Kunming Coffee Exchange Center, with ambitions to become the world's third largest coffee exchange after New York and London. The first Asian name falls by the side.

2014-11-10
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