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Introduction to the main points of coffee roasting knowledge: coffee bean roasting theory (3)

Introduction to the main points of coffee roasting knowledge: coffee bean roasting theory (3)

In addition to the degree of baking is divided into factions, even the roaster also has a family view. At present, there are two major professional roasters, one is the traditional rolling furnace (Drum Roaster), and the other is the newly developed hot gas furnace (Air Roaster). The former is heated by gas across the bottom of the furnace, while the metal blades in the furnace keep stirring the beans, while the latter bakes the beans with high-temperature hot air flow.

2015-12-16
Theoretical roasting of coffee beans and the relationship between roasting and high-quality acid effect of inferior chlorogenic acid on coffee quality

Theoretical roasting of coffee beans and the relationship between roasting and high-quality acid effect of inferior chlorogenic acid on coffee quality

In addition to the degree of baking is divided into factions, even the roaster also has a family view. At present, there are two major professional roasters, one is the traditional rolling furnace (Drum Roaster), and the other is the newly developed hot gas furnace (Air Roaster). The former is heated by gas across the bottom of the furnace, while the metal blades in the furnace keep stirring the beans, while the latter bakes the beans with high-temperature hot air flow.

2016-01-23
McDonald's opens a franchise restaurant in Russia and has a bright future in the Russian market.

McDonald's opens a franchise restaurant in Russia and has a bright future in the Russian market.

Beijing, April 11 (Xinhua) according to the Economic Voice of the World, the prospect of the Russian market is active, and McDonald's has opened a franchise restaurant in Russia. McDonald's announced that it has reached a franchise agreement with Rosinter, Russia's largest restaurant holding company, to open a restaurant in Russia for the first time through a restaurant holding company. Although McDonald's is in mature markets such as the United States

2014-04-27
Roasting techniques for the treatment of raw coffee beans: coffee bean roasting theory (3) detailed introduction

Roasting techniques for the treatment of raw coffee beans: coffee bean roasting theory (3) detailed introduction

In addition to the degree of baking is divided into factions, even the roaster also has a family view. At present, there are two major professional roasters, one is the traditional rolling furnace (Drum Roaster), and the other is the newly developed hot gas furnace (Air Roaster). The former is heated by gas across the bottom of the furnace, while the metal blades in the furnace keep stirring the beans, while the latter bakes the beans with high-temperature hot air flow.

2015-12-18
Starbucks

Starbucks "do as the Romans do"

On a sunny morning in Paris, Marion Bayod huddles behind a small table in Le Cactus, a street-side cafe she has frequented for years, in the elegant and fashionable Marais district. She glanced at the Starbucks opposite. I never go to Starbucks. It's boring, coffee is mediocre, and expensive, says Bayod, a 35-year-old masseur who's working with a waitress

2014-04-27
Starbucks' secret weapon

Starbucks' secret weapon

The headquarters of Starbucks in Seattle is the shrine of coffee, fenced with mild dark brown wood, surrounded by decorative trees covered with coffee fruits and buckets of coffee beans. But one floor is different, walking up two flights of stairs to Michell Gass to reform the Seattle Best Coffee (Seattles Best Coff).

2014-06-28
Starbucks'

Starbucks'"bad" position: bringing coffee shops across the country into the ditch

Starbucks crowd positioning: say one set and do one set Starbucks will circle the consumer group to the white-collar group. Note that in the positioning of Starbucks in China, white-collar workers are a state, not an identity. A considerable number of urban white-collar workers are literary youth and heavy consumers of coffee shops, but Starbucks will never place its position on literary youth, even though they

2016-09-06
Starbucks is different from other coffee brands

Starbucks is different from other coffee brands

There are countless coffee shops and only one Starbucks. If you experience it carefully, you will find that it is not quite the same as other coffee shops on the market, and can be called an atypical successful representative of the industry. Crowd positioning: say one set and do another Starbucks circle the consumer group to the white-collar group. Note that in the positioning of Starbucks in China, white-collar workers are a state, not an identity. There are quite a few white-collar workers in the city.

2015-08-06
Reveal the other side of Starbucks: only push brands but not sell coffee

Reveal the other side of Starbucks: only push brands but not sell coffee

Starbucks targets consumers in white-collar groups. Note that in the positioning of Starbucks in China, white-collar workers are a state, not an identity. A considerable number of urban white-collar workers are literary youth and heavy consumers of coffee shops, but Starbucks will never place its position on the status of literary and artistic youth, even though they have a good chance of being the same person. Why

2015-09-07
Why is Starbucks so successful? -eight things Starbucks won't tell you.

Why is Starbucks so successful? -eight things Starbucks won't tell you.

Introduction: MarketWatch reporter CHARLES PASSY (61.99,0.53,0.86%) reveals the top ten secrets of Starbucks (61.99,0.53,0.86%), points out the reasons for their success, existing problems, and gives some advice to consumers. The following is the full text of Percy's commentary: 1. Many coffee fans don't like to own our coffee in 65 countries and regions around the world.

2015-11-23
Baking Theory and debate of Coffee Bean roasting

Baking Theory and debate of Coffee Bean roasting

Grab a handful of coffee raw beans smell, there is always a pungent smell, very different from the impression of the charming smell of coffee. However, after roasting "fragrance" correctly, raw beans will emit the strongest aroma in the world.

2014-09-09
Coffee roasting awakens the strongest aroma in the world

Coffee roasting awakens the strongest aroma in the world

Grab a handful of coffee raw beans smell, there is always a pungent smell, very different from the impression of the charming coffee fragrance. However, after the raw beans are roasted correctly, they will give off the strongest fragrance in the world.

2014-06-20
Roasting technology Coffee roasting awakens the world's most intense aromas

Roasting technology Coffee roasting awakens the world's most intense aromas

Grasp a handful of coffee beans smell, there is always a pungent earthy smell, different from the impression of charming coffee fragrance. However, when properly roasted, raw beans emit the world's most intense aroma. The tiny high-altitude Arabica green bean is like a warehouse full of chemicals. Scientists have identified more than 2,000 known ingredients, including 700 to 700.

2014-10-22
Coffee Roasting Awakens the World's Strongest Aromas Coffee Roasting

Coffee Roasting Awakens the World's Strongest Aromas Coffee Roasting

Grasp a handful of coffee beans smell, there is always a pungent earthy smell, different from the impression of charming coffee fragrance. However, when properly roasted, raw beans emit the world's most intense aroma. The tiny high-altitude Arabica green bean is like a warehouse full of chemicals. Scientists have identified more than 2,000 known ingredients, including 700 to 700.

2015-02-26
Professional roasting theory of coffee beans roasting aroma elves

Professional roasting theory of coffee beans roasting aroma elves

Grab a handful of coffee raw beans smell, there is always a pungent smell, very different from the impression of the charming smell of coffee. However, after roasting "fragrance" correctly, raw beans will emit the strongest aroma in the world. The small high-altitude Arabica coffee raw beans are like a warehouse full of chemicals. At present, scientists have identified more than 2,000 known ingredients, including 700 to 700.

2015-11-03
Coffee roasting awakens the world's richest aroma roasting tips

Coffee roasting awakens the world's richest aroma roasting tips

Grab a handful of coffee raw beans smell, there is always a pungent smell, very different from the impression of the charming smell of coffee. However, after roasting "fragrance" correctly, raw beans will emit the strongest aroma in the world. The small high-altitude Arabica coffee raw beans are like a warehouse full of chemicals. At present, scientists have identified more than 2,000 known ingredients, including 700 to 700.

2015-09-14
Coffee roasting awakens the world's richest aroma coffee roasting knowledge

Coffee roasting awakens the world's richest aroma coffee roasting knowledge

Grab a handful of coffee raw beans smell, there is always a pungent smell, very different from the impression of the charming smell of coffee. However, after roasting "fragrance" correctly, raw beans will emit the strongest aroma in the world. The small high-altitude Arabica coffee raw beans are like a warehouse full of chemicals. At present, scientists have identified more than 2,000 known ingredients, including 700 to 700.

2015-02-11
Coffee common sense coffee roasting awakens the strongest aroma in the world

Coffee common sense coffee roasting awakens the strongest aroma in the world

Grab a handful of coffee raw beans smell, there is always a pungent smell, very different from the impression of the charming smell of coffee. However, after roasting "fragrance" correctly, raw beans will emit the strongest aroma in the world. The small high-altitude Arabica coffee raw beans are like a warehouse full of chemicals. At present, scientists have identified more than 2,000 known ingredients, including 700 to 700.

2014-11-14
Fine coffee learning coffee roasting awakens the strongest aroma in the world

Fine coffee learning coffee roasting awakens the strongest aroma in the world

Grab a handful of coffee raw beans smell, there is always a pungent smell, very different from the impression of the charming smell of coffee. However, after roasting "fragrance" correctly, raw beans will emit the strongest aroma in the world. The small high-altitude Arabica coffee raw beans are like a warehouse full of chemicals. At present, scientists have identified more than 2,000 known ingredients, including 700 to 700.

2015-05-27
Coffee roasting is the process of awakening the strongest aroma in the world.

Coffee roasting is the process of awakening the strongest aroma in the world.

Grab a handful of coffee raw beans smell, there is always a pungent smell, very different from the impression of the charming smell of coffee. However, after roasting "fragrance" correctly, raw beans will emit the strongest aroma in the world. The small high-altitude Arabica coffee raw beans are like a warehouse full of chemicals. At present, scientists have identified more than 2,000 known ingredients, including 700 to 700.

2015-06-09
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