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Zhang Genshuo's coffee drinking activity was successfully selected into the Guinness Book of World Records.

Zhang Genshuo's coffee drinking activity was successfully selected into the Guinness Book of World Records.

On April 26th, the "Hello China 2014 Super Star warm Coffee season-Coffee with you" hosted by Coffee, the largest coffee chain in South Korea, was successfully held at Quintiles Hotel in Beijing. This meeting is the first time that Zhang Genshuo has gathered with Fans in Beijing since he signed the brand spokesman of "Coffee accompany you".

2014-05-26
Costa opens a brand new concept store with Starbucks to form a differentiation-oriented competition for cafes.

Costa opens a brand new concept store with Starbucks to form a differentiation-oriented competition for cafes.

Core tip: this year, the total number of Costa stores in China is 344, and its competitor Starbucks has opened more than 1700 stores. Six years ago, Costa opened 2.5 times faster stores in Beijing alone than Starbucks, and Bosmiao, then president of Costa Asia, claimed that it would open 2500 stores by 2018. From a close match to lagging behind Starbucks (Special Reading)

2015-12-08
Coffee shop business plan (including operation mode)

Coffee shop business plan (including operation mode)

Coffee shop business plan (including operation mode) (1) Coffee consumption market is developing rapidly and has become a major trend of urban consumption, and the pre-cultivation of the market has been over. International coffee companies such as Nestl é, Maxwell and Colombia have set up branches or factories in China, and 32% of urban residents drink coffee, according to a survey in 12 inland cities. Drank instant coffee in the past year.

2014-07-26
Coffee information COSTA coffee intimate contact with e-commerce

Coffee information COSTA coffee intimate contact with e-commerce

Yibang dynamic learned from the famous coffee chain brand COSTA COFFEE that COSTA COFFEE recently launched a partnership with retail e-commerce for the first time in its 45-year history: holding hands with British fashion ecommerce ASOS and British Airways planned an interactive event for their fans on WeChat. According to Zhou Chengxian, director of marketing and communication at COSTA COFFEE, this time in China and ASOS

2014-10-25
Chain coffee shop business plan coffee shop operation

Chain coffee shop business plan coffee shop operation

First, investment objectives and tasks 1, investment objectives 2, investment tasks 3, key to success 2, investor profile 1, investor nature 2, shareholder profile 3, operation model 3, product and service 1, product and service description 2, competitive comparison 3, resources, technology 4, future product and service plan 4, market analysis 1, market demand 2, industry development trend 3, competition

2015-08-13
It is very important to open a coffee shop and join us.

It is very important to open a coffee shop and join us.

I believe everyone once had a dream about coffee. Perhaps in the depths of the alley, a shop, a cat, familiar guests are often in the rich aroma of coffee, a nest is an afternoon. Or maybe it is in the busy street that the aroma of coffee attracts pedestrians to stop, while you are there grinding coffee, grinding the years, smiling at everyone who walks into the store.

2015-04-09
Get rid of

Get rid of "Coffee" Starbucks is unfettered

Interview / Lin Zhiyuan's Starbucks Coffee, which has been used in Starbucks' Logo since its birth, is now a thing of the past. Behind the transformation, can Starbucks really be free on the road of diversity? Starbucks finally wrote the interview with great fanfare / Lin Zhiyuan has been using Starbuc in its logo (Logo) since its birth.

2016-09-21
As a

As a "wedding dress", it is better to be a brand to see how Hougu Coffee develops its power in the two markets.

As we all know, coffee belongs to the top three beverages in the world. According to legend, in 1892, French missionaries introduced coffee to Binchuan County, Dali Bai Autonomous Prefecture, Yunnan Province, which opened the process of growing and developing coffee in China. So far, coffee has been planted for more than a hundred years in China. Today, Yunnan has become one of the major coffee producers in Asia, and many coffee giants

2015-08-14
Korean coffee chain brands enter China's retail market

Korean coffee chain brands enter China's retail market

On May 28th, Caffebene, the leader in Korean coffee industry, accompanied you with your own brand coffee and Hassia, the largest mineral water brand in Germany, held the first product promotion and dealer meeting at China Merchants University (China Merchants Bank headquarters training center).

2014-07-08
What does Hainan coffee want to learn from foreign brands?

What does Hainan coffee want to learn from foreign brands?

These days, a coffee chain brand from the United States is noticed by some media and complained by some netizens because of its price, but there is still an endless stream of coffee customers going to consume it.

2014-07-08
Ninety plus is an internationally renowned coffee bean production and marketing company.

Ninety plus is an internationally renowned coffee bean production and marketing company.

Ninety plus is an internationally renowned coffee bean production and marketing company and is known worldwide for providing rare and unique green coffee beans. Ninety plus was officially founded by Joseph Brodsky in 2007, and since then, we can see Ninety plus winning traces in coffee competitions large and small all over the world.

2016-05-05
Coffee consumption in China is rising.

Coffee consumption in China is rising.

The booming coffee market in China will be loved by all coffee practitioners. this reporter| Liu Xuan In the field of capsule coffee machines, Nespresso is a resounding name. However, this Swiss Nestle subsidiary brand did not enter China until 2007, and in eight years, it opened six boutiques in China. Geneva, Switzerland, 1970s

2016-04-26
McDonald's Starbucks detail management creates a first-class brand

McDonald's Starbucks detail management creates a first-class brand

Building a corporate brand with rich personality is the most important thing for every enterprise, but we often fall into some misunderstandings. For example, some enterprises think that advertising can blow out a brand, but that is only the improvement of brand awareness. The value content of a brand does not depend solely on intensive advertising. Case study: the shaping of McDonald's brand comes from his pursuit of excellence.

2015-08-13
Korean Coffee

Korean Coffee "Fire" in China, "Coffee accompany you" will open thousands of stores.

Recently, more and more Chinese consumers have turned their attention to the coffee industry, and sales are gradually increasing. South Korean coffee brands have also accelerated their efforts to enter the Chinese market.

2014-06-05
Starbucks teamed up with Budweiser to sell neither coffee nor beer

Starbucks teamed up with Budweiser to sell neither coffee nor beer

Starbucks and brewer Budweiser have just announced a joint launch of bottled tea drinks from Starbucks' tea brand Teavana, the first bottled ready-to-drink tea product since Starbucks acquired tea brand Teavana. According to public reports, the project, which is expected to have an initial investment of $1 billion, will be available for sale next year without alcohol. However, this tea drink uses Starbucks Starbucks ice.

2016-10-19
Starbucks Christmas marketing is to bring coffee to American soldiers and feel the warmth of the heart during the Spring Festival.

Starbucks Christmas marketing is to bring coffee to American soldiers and feel the warmth of the heart during the Spring Festival.

Christmas is coming, but for those American soldiers stationed outside, the holiday may not mean much. Recently, however, Starbucks announced that it would raise $450000 for USO, a nonprofit that has close ties to American soldiers, and that it would provide large quantities of VIA instant coffee for free. And just last month, on Veterans Day (November 11), Starbucks started

2015-12-14
Introduction of the latest corporate culture of Aiju Group the latest introduction of Aiji Manor Coffee

Introduction of the latest corporate culture of Aiju Group the latest introduction of Aiji Manor Coffee

Aiyi Manor Coffee is a leading brand of Chinese coffee, which integrates coffee cultivation, primary processing, intensive processing, product research and development, trade and brand marketing. Over the past 15 years, it has been committed to bringing Yunnan coffee into the international coffee market, and after earning a reputation for Yunnan coffee in the international market, Aiyi Group began to shift its strategy from the international export market.

2016-01-05
Love Coffee Manor Love Coffee Coffee the latest introduction to the development history of love coffee manor

Love Coffee Manor Love Coffee Coffee the latest introduction to the development history of love coffee manor

Aiyi Manor Coffee is a leading brand of Chinese coffee, which integrates coffee cultivation, primary processing, intensive processing, product research and development, trade and brand marketing. Over the past 15 years, it has been committed to bringing Yunnan coffee into the international coffee market, and after earning a reputation for Yunnan coffee in the international market, Aiyi Group began to shift its strategy from the international export market.

2015-12-21
Chinese Coffee Information what should Hainan Coffee learn from Foreign Brands

Chinese Coffee Information what should Hainan Coffee learn from Foreign Brands

These days, a coffee chain brand from the United States is noticed by some media and complained by some netizens because of its price, but there is still an endless stream of coffee customers going to consume it. After all, with the improvement of people's spending power and the change of lifestyle, coffee consumption has become one of the trends for many people to pursue the quality of life. As an early area of growing coffee in our country

2014-10-10
What should Chinese Coffee Development Hainan Coffee learn from Foreign Brands?

What should Chinese Coffee Development Hainan Coffee learn from Foreign Brands?

These days, a coffee chain brand from the United States is noticed by some media and complained by some netizens because of its price, but there is still an endless stream of coffee customers going to consume it. After all, with the improvement of people's spending power and the change of lifestyle, coffee consumption has become one of the trends for many people to pursue the quality of life. As an early area of growing coffee in our country

2015-01-13
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