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Brand marketing of cat feces coffee: layout space, cooperation with brand supermarket chain

Brand marketing of cat feces coffee: layout space, cooperation with brand supermarket chain

Recently, I quietly noticed that cat feces coffee is expanding rapidly, which naturally reminds people of Starbucks in the United States, Shangdao Coffee in Taiwan, Green Pavilion in Guangzhou, Old Tree Coffee in Shenzhen, etc. Kopiluwak Coffee has been registered in the domestic market for some time, and is still generally understood in the market, although it is produced from Indonesian coconut cat feces.

2014-04-27
Guangzhou | mysterious cafes with dual identities give you an unexpected feeling

Guangzhou | mysterious cafes with dual identities give you an unexpected feeling

Love coffee is a kind of elegance, drinking coffee is a kind of romance. Many unexpected encounters often start in a unique coffee shop in the metropolis of Guangzhou, where all kinds of cafes are found in every corner. In these shops, there are several mysterious cafes hidden. They not only sell coffee, but also have multiple identities to give them to you who go to kill time.

2015-12-08
Romantic introduction to French Coffee History and Culture: Bonjour Coffee of France

Romantic introduction to French Coffee History and Culture: Bonjour Coffee of France

LoveCoffee French Coffee Culture Origin French Bordeaux Bordeaux mention the French city of Bordeaux, people may think more of the world-famous Bordeaux wine. But in fact, the commodity coffee in world trade has been closely related to the city of Bordeaux for many years. With the development of coffee trade, the two French ports Le Avre and Bordeaux have gradually become imports.

2015-12-09
One house a day, a hutong restaurant that daydreams with you, and a small coffee restaurant with romantic literary style.

One house a day, a hutong restaurant that daydreams with you, and a small coffee restaurant with romantic literary style.

In the age of collagen, it is time to release the adrenaline of all mankind. In the era of Holmont Qi Fei, how many men fantasized about becoming a generation of great heroes in the videotape, taking revenge at gunpoint, and everything was doomed to be the counterattack of the "old gun". What is the jianghu of the "old gun"? The master who covers the sky with one hand and the gun of seclusion in the hutong are the rivers and lakes of the common people. Central Plains

2016-01-07
French coffee romance-2

French coffee romance-2

Third, in addition to those open-air cafes that look up to the blue sky, there is no lack of magnificent or simple and elegant people in about 170000 of the cafes in France. Especially in Paris, some cafes are themselves legendary places of interest. In the old dynasty of the Middle Ages, the focus of French cultural life was in the palace. In the age of enlightenment in the 18th century, the focus of culture began to shift to various salons.

2014-08-12
Quality restaurant coffee Zheng Songmao: opening 1000 new stores a year, the expansion experiment of boutique coffee

Quality restaurant coffee Zheng Songmao: opening 1000 new stores a year, the expansion experiment of boutique coffee

The quality library, which started with boutique coffee, currently has 11 stores in Shanghai. Next year, this number may become 1000. Yes, it's one thousand. Moreover, the figure of the quality hall will also appear in the small county seat. Pattern Grandpa Zheng Songmao switched from advertising to making coffee. How does he want to play? At 16:00 in the afternoon, Zheng Songmao arrived as promised. Why is there no WiFi in quality restaurant coffee? Shocked by this Daniel in the advertising industry.

2015-12-07
Is the management of the coffee shop ready to open the coffee shop?

Is the management of the coffee shop ready to open the coffee shop?

First, to determine whether the business format is ready to open a coffee shop. To run a coffee shop, you need to have a fixed place with a long lease, create an atmosphere for drinking coffee, and have plenty of seats, where you can provide not only coffee, but also food. In the Chinese concept of drinking coffee, a cafe is a place where you can chat, be alone, work and fall in love. The area is 80-140 square meters.

2015-09-06

"I like to find those inconspicuous corners of the city center and give it something new."

Fan Chengjun from Wenzhou likes to collect old houses. In the first few years of coming to Shanghai in 2001, what he did was the business of buying and renovating old houses and then subletting them. most of these old houses with low prices and high rents were in the original French concessions such as Changshu Road and Anfu Road. In 2007, he found that the operating space of the house was getting smaller and smaller, so he set his sights on larger workers.

2016-08-11
Articles that must be read before opening a coffee shop, how to successfully open a coffee shop with fine coffee

Articles that must be read before opening a coffee shop, how to successfully open a coffee shop with fine coffee

STEP1: do you want to open a coffee shop or a mobile coffee car? Running a coffee shop requires a fixed place with a long lease to create an atmosphere for drinking coffee and plenty of seats where food can be served as well as coffee. In the Chinese concept of drinking coffee, a cafe is a place where you can chat, be alone, work and fall in love. Higher operating expenses

2016-07-18
Coffee shop manages coffee shop successfully runs treasure book

Coffee shop manages coffee shop successfully runs treasure book

How to open a successful coffee shop has replaced a fast food restaurant as the first place to party or kill time.

2014-11-06
How to open a successful cafe-dream, but also have a sense of direction

How to open a successful cafe-dream, but also have a sense of direction

Cafes have replaced fast food restaurants as the first place to party or kill time.

2015-11-04
Six lessons that must be taken as an important factor in successfully opening a coffee shop

Six lessons that must be taken as an important factor in successfully opening a coffee shop

Six lessons: how to open a successful coffee shop although drinking coffee is a basic condition for becoming a coffee shop owner, after all, drinking coffee and opening a coffee shop are two different things. "drinking coffee is romantic, but opening a coffee shop is realistic." Coffee shop first lesson: positioning a dream, but also a sense of direction to determine the positioning of the coffee shop.

2014-08-28
Six lessons that must be taken as an important factor in successfully opening a coffee shop

Six lessons that must be taken as an important factor in successfully opening a coffee shop

How to open a successful coffee shop although like to drink coffee is the basic condition to become a coffee shop owner, but after all, drinking coffee and opening a coffee shop are two different things. "drinking coffee is very romantic, but opening a coffee shop is realistic." the first lesson of a coffee shop: a dream of positioning, but also a sense of direction to determine the positioning of a coffee shop is the first step to a successful coffee shop. For example, making luxury coffee.

2015-10-20
Experience the elegant charm and enjoy the romantic flavor of French coffee

Experience the elegant charm and enjoy the romantic flavor of French coffee

First, the Olympic News Network once heard that France once drank less coffee because of a shortage of coffee, and immediately saw more people taking a nap. It may seem like an exaggeration, but it is true that the French are addicted to coffee. When the Gulf War broke out in 1991, France was also one of the countries participating in the war. some domestic people worried that the war would affect the supply of daily necessities, so they rushed to supermarkets to buy them. Even the TV station alarmed the incident.

2015-06-19
Why can a cup of coffee sell so well?

Why can a cup of coffee sell so well?

For many young people in the United States and around the world, Starbucks is not just a cup of coffee, but a popular way of life. They lined up quietly, took a cup of coffee from a young, smiling clerk, sat on the sofa, listened to music and enjoyed a little time. Bill is the one who injected this leisurely, fast and warm coffee culture into American life. Gates

2015-07-20
Founder of Starbucks: how to sell a cup of coffee so hot

Founder of Starbucks: how to sell a cup of coffee so hot

For many young people in the United States and around the world, Starbucks is not just a cup of coffee, but a popular way of life. They lined up quietly, took a cup of coffee from a young, smiling clerk, sat on the sofa, listened to music and enjoyed a little time. Bill is the one who injected this leisurely, fast and warm coffee culture into American life. Gates

2014-12-03
The operation and sale of cafes

The operation and sale of cafes

First, the market understanding and evaluation, know yourself and know the enemy, a hundred battles are not defeated. Before opening a shop, you should have a certain understanding of the overall market of the cafe. This includes the aforementioned cafe shape, business scale, product mix and price, the status of the target customer group, and possible future trends and changes. Then make a detailed evaluation of the cafe of the same shape in the business district where you want to open a store. Evaluation

2014-09-19
The operation and sale of cafes the marketing of cafes

The operation and sale of cafes the marketing of cafes

How to design coffee shop menu drinks has the characteristics of low cost and high profit. In order to meet the needs of consumers, coffee shops will have different business forms and product combinations, such as brewed real pot coffee, fully automatic Italian machine Dante coffee, semi-automatic Italian machine Starbucks coffee, such as action cafes characterized by scenery, traditional siphon coffee, and simple restaurants.

2014-09-19
How much do you know about French coffee?

How much do you know about French coffee?

When it comes to Bordeaux in France, people may think more of the world-famous Bordeaux wine. But in fact, the commodity coffee in world trade has been closely related to the city of Bordeaux for many years. The first coffee shop in Europe appeared in the mid-17th century. With the development of coffee trade, the two French ports Le Alpha and Bordeaux have gradually become imports of coffee beans.

2014-06-27
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