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Opening a big-name restaurant is not only a sideline, but also a way to make money. Let's take a look at the combination of fashion and coffee.

Opening a big-name restaurant is not only a sideline, but also a way to make money. Let's take a look at the combination of fashion and coffee.

Looking back at 2015, many big luxury brands joined the catering industry. At that time, Hong Kong media said: luxury brands experienced a difficult period in China, and price cuts did not work to open restaurants. In fact, these restaurants opened by big brands are not just sidelines. In addition to making the money you spend on food and drink, they also want to use the way of experiential consumption to keep you in the store to buy clothes. Big-name restaurants are everywhere.

2016-01-08
Business experience of opening a coffee shop for big-name clothing: surround consumers with LOGO

Business experience of opening a coffee shop for big-name clothing: surround consumers with LOGO

Ted Baker opened its 6000-square-foot Moore concept store on June 5, with coffee bars in addition to men's and women's fashion, bags, shoes, makeup and so on. It is said that for clothing brands to open coffee shops PRADA, GUCCI, HERMES and so on have all done this, it seems that now do not sell a coffee shop are embarrassed to say that they are fashion brands. So why are these big names so keen on making coffee?

2015-06-13
Extending the industrial chain of big brands is the choice direction of the mainstream cafes in the future.

Extending the industrial chain of big brands is the choice direction of the mainstream cafes in the future.

I heard that Gucci is going to open a restaurant. I don't know what the price is. Xiao Lu, who has just returned from a business trip in Shanghai, is very excited. After all, you can't buy Gucci bags all the time, but you should be able to have a few meals. Recently, the poster of Gucci restaurant, which is about to open in the IAPM mall in Shanghai, has been put on the wall. However, the reporter asked about it, Hangzhou's Gucci has no such plans for the time being. Drinking coffee.

2015-07-02
Only coffee and other large coffee shops are expanding at an alarming speed.

Only coffee and other large coffee shops are expanding at an alarming speed."Big coffee" is coming.

Foreign trade. At the beginning of the lantern, the century-old school building is more romantic. Huizhong Avenue, a coffee shop of hundreds of square meters quietly trial operation, her name is VOX COFFEE.

2014-05-15
Guangzhou Zhengjia Plaza HI Department Store trial Starbucks will open

Guangzhou Zhengjia Plaza HI Department Store trial Starbucks will open "Coffee Culture experience Hall"

HI department store is located on the fourth floor of Zhengjia Plaza, does not sell department stores sell art? The reporter learned exclusively from Zhengjia Square that the HI department store, which focuses on minority goods, began trial operation yesterday, with an operating scale of more than 6000 square meters, and 98% of the brands will not overlap with other businesses, so as to highlight the differentiation. The designer brand in the venue is different from other shopping malls in blindly emphasizing high-end and courting international big names.

2014-04-27
When Starbucks is selling tea and wine, these big brands come to sell coffee.

When Starbucks is selling tea and wine, these big brands come to sell coffee.

Sometimes we go to Starbucks for a cup of tea or a sandwich. In the past few years, the coffee giant has been actively changing its single brand image: buying New York tea brand Teavana, opening tea light food stores, launching more new tea products, and even starting to sell beer, red wine, baked vegetables, scones, etc. (of course, these products will not appear in the

2015-05-11
The popularity of

The popularity of "parrot smell" in Japanese Little Bird Cafe has become a popular reason.

File photo: parrot. Chinanews.com, May 27-according to Japanese media reports, as more and more young women in Japan like parrots, bird-themed cafes have emerged one after another in various parts of Japan. Some people think that by touching and listening to birds, they feel cured in the store, which may be the reason why Bird Coffee is so popular. It is said that there are many people with the unique taste of parrots like flowers and nuts.

2015-05-28
Shi Dongwei, vice president of Starbucks Greater China: the big story in the small coffee cup

Shi Dongwei, vice president of Starbucks Greater China: the big story in the small coffee cup

Forty-two years ago, Starbucks was a chain store in Seattle in the United States that ran the coffee bean business. Today, this little green mermaid has evolved into a super hulk with 18000 stores in 62 countries. Apart from the United States, China has become the second largest market of Starbucks.

2014-04-27
Starbucks China has not responded to rumors that Starbucks is stuck in

Starbucks China has not responded to rumors that Starbucks is stuck in "selling fake almonds".

Some are renamed almonds and some are called almonds. Starbucks China has no response. I went to Starbucks yesterday and found that the almonds sold in the store were renamed almonds. I asked the clerk to know that these were the almonds originally sold. Just when it was revealed that American almonds were actually almonds, yesterday, Mr. Liu, a citizen, found that the Starbucks coffee shop in the Continental Plaza in Shunyi District had renamed almonds to almonds.

2014-04-27
Four misunderstandings of coffee shop entrepreneurship, beautiful mistakes.

Four misunderstandings of coffee shop entrepreneurship, beautiful mistakes.

The operation of cafes is extremely exhausting, and one of the reasons is that its unique imported culture is not easy to grasp. How to profoundly interpret this imported culture more in line with the needs of the Chinese people is not an easy thing to do. in this regard, imitating and copying the existing successful models of other cafes is a shortcut, but shortcuts still have risks. Investment is no small matter, everything needs to be careful.

2015-10-28
Coffee shop VS stalls are cultural anxieties.

Coffee shop VS stalls are cultural anxieties.

Ah Guang, I want a coffee shop, not a big stall, a 24-hour convenience store, not a small store the day before yesterday. When Tang Hanghao, secretary of the Liwan District CPC Committee, participated in the group discussion of the two sessions of the district, he laughed with Chen Shaoguang, secretary of the party branch of Dongyi Village, about the transformation of the village in the city. I hope that Dongyi Village will become a model for the transformation of villages in the city. (southern Metropolis Daily, May 18) this remark has caused a lot of controversy on the Internet. Village in the city

2014-04-27
The selection of the location of different grades of cafes

The selection of the location of different grades of cafes

1. The consumption habits of consumers with short stay time at low prices are convenient, and they can not take into account the atmosphere and scene in the store by achieving the consumption goal in the fastest way. The location of the store can be selected in places with a large flow of people, transportation hubs, night markets and school districts. 2. the middle price stay time for the elderly is for the purpose of reading and chatting, and the place to open the shop can be located above the second floor of the alley for quiet.

2014-07-26
These unprofessional luxury brands are opening cafes. Let's take a look at the fashionable cafes.

These unprofessional luxury brands are opening cafes. Let's take a look at the fashionable cafes.

Miuccia Prada, the third-generation head of Prada, said: luxury goods for modern people, the most important thing is no longer just goods, but attitude towards life. You can't buy a big bag every day, but you can drink coffee and eat. Come on, it's really great to go to these luxury cafes, chop sentiment and take pictures. Bar Luce "prada" if you like

2015-12-31
Small coffee is a big challenge to Starbucks.

Small coffee is a big challenge to Starbucks.

With the increasing prosperity of our economy, cafes are springing up like bamboo shoots after a spring rain. There are all kinds of coffee shops in the CBD business district, office district and even the streets of residential areas in first-tier cities. The coffee industry is accelerating into a stage of high prosperity, so the practitioners of the coffee industry are facing unprecedented pressure and challenges. Starbucks in an absolutely strong situation, its

2015-05-20
Coffee giant Starbucks first store in Inner Mongolia will be stationed in ethnic shopping malls in October.

Coffee giant Starbucks first store in Inner Mongolia will be stationed in ethnic shopping malls in October.

Is there going to be a Starbucks in Hohhot? When Ms. Wang, a citizen, passed the ethnic shopping mall in Hohhot, she could not help sighing when she found that the big LED screen of the shopping mall showed that the first store of Starbucks Coffee in Inner Mongolia was about to land in the ethnic shopping mall. On July 25, the reporter learned from the Merchants Department of the ethnic Mall in Hohhot that the mall has signed a contract with Starbucks Coffee, and the first store in Hohhot will be located at the bottom of Block An of the ethnic Mall in October.

2014-04-27
Challenge Starbucks, small coffee can make a big difference.

Challenge Starbucks, small coffee can make a big difference.

With the increasing prosperity of our economy, cafes are springing up like bamboo shoots after a spring rain. There are all kinds of coffee shops in the CBD business district, office district and even the streets of residential areas in first-tier cities.

2014-05-26
More like a some coffee bar creative furniture store selling furniture than a furniture store

More like a some coffee bar creative furniture store selling furniture than a furniture store

More and more stores are starting to play their cards out of order. For example, there are accessories stores that turn their style into bathrooms, or they may be more like a buyer's shop in the living room than your own. Shop owners who are inspired by their ideas, what they like most is to see the guests amazed when they enter the store. And some coffee bar, located in the center of Daning, gorgeously put itself because of hundreds of different seats and sofas.

2015-12-29
Have you lost the game of selling yourself or going out of business? It is all caused by excessive expansion and loose joining.

Have you lost the game of selling yourself or going out of business? It is all caused by excessive expansion and loose joining.

Like a sparkling fireworks, Korean coffee poured into China with the trend of Korean stars, suddenly brilliant, then dim. In June this year, coffee accompany you was exposed because the capital chain broke or will sell Kopi Luwak. After coffee accompany you (caffebene), another Korean coffee company has encountered a situation. Its prosperity is booming and its death is sudden. Korean coffee has turned from a hot market to a sharp decline.

2016-01-06
The coffee shop in the adorable dog garden, the petty-bourgeois cafe, the cat and dog to accompany you to drink coffee.

The coffee shop in the adorable dog garden, the petty-bourgeois cafe, the cat and dog to accompany you to drink coffee.

Zhang Xiaodou Coffee is a spacious and bright transparent glass room surrounded by a big tree on the first floor and Youth Travel on the second floor. There is a Komondo in the store. It is the famous Zhang Xiaodou in the name of the store. The character is super meek, that is, very aloof, you can flirt and hug ~ but if you have food, you will not be aloof ~ some details in the store are very interesting, for example: push open the inside side of the store.

2016-01-13
85C the opening of the first concept store in Shanghai more than 370 stores in mainland China will be upgraded next year.

85C the opening of the first concept store in Shanghai more than 370 stores in mainland China will be upgraded next year.

Recently, 85C in Changning District, Shanghai Zhongshan Park Business District Dingxi store from the original renovation, launched the first store new concept store. This marks that 85C officially sounded the horn of brand upgrading in the Chinese market. 85C, which is known as the first baking brand in China, has been developed in the mainland for nearly five years. This store upgrade is different from the inexpensive market positioning that 85C has always advocated.

2014-04-27
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