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The business logic behind a cup of coffee

The business logic behind a cup of coffee

Everyone may have a coffee dream in mind. Most of the offline coffee shops don't make money. Zhang Shengwu, who is experienced in the catering industry, told China Business Daily that investment in decoration costs hundreds of thousands of yuan, equipment costs 400000 to 500000 yuan, and stores in good locations have to carry tens of thousands of yuan in rent every month. Selling coffee alone does not make money, but the business opportunities derived from selling coffee are profitable.

2014-08-27
What do you know about Starbucks? What is the charm of Starbucks? How many stores does Starbucks have?

What do you know about Starbucks? What is the charm of Starbucks? How many stores does Starbucks have?

According to Tianjin Customs, a series of cases of smuggling and import of Starbucks-branded coffee beverages made in the United States by underquoted prices were uncovered by special operations a year ago. So far, five criminal cases have been put on file, with a value of more than 25 million yuan. This batch of 1680 cases (24 bottles each) of Starbucks coffee drinks smuggled by Tianjin Customs for the first time were auctioned and bought by an individual.

2016-02-18
The black history of caffeine: a good medicine

The black history of caffeine: a good medicine

Close-up: coffee poured into a glass Photography: national Geographic Sam Abell article: Rebecca Rupp this past March is caffeine Awareness month. Depending on your reading material, you may start drinking coffee, or you may drop the coffee and drink juice or herbal tea instead. Caffeine, though not the coolest thing, is the most popular psychotropic drug in the world.

2015-08-07
3W Coffee: an alternative Business Ecology

3W Coffee: an alternative Business Ecology

Cafes first appeared in the holy city of Mecca, then called "Kaveh Kanes", initially for religious purposes, and spread to Britain to become a gathering place for literati and politicians to make speeches.

2014-07-10
Why ask you not to open a coffee shop easily?

Why ask you not to open a coffee shop easily?

It seems that every man wants to open a bistro at some point in his life. The transportation is convenient but relatively quiet, it is better to have a small courtyard or terrace, at least some luxuriant plants, tables and chairs are comfortable and clean, the dishes are simple, fresh and often eat, of course, there must be wine, the source of the wine is clear, the price increase is reasonable, of course, there must be the landlady, the landlady's source is unknown, drunk eyes like.

2015-10-05
Why advise you not to open a coffee shop easily?

Why advise you not to open a coffee shop easily?

It seems that every man wants to open a bistro at some point in his life. The transportation is convenient but relatively quiet, it is better to have a small courtyard or terrace, at least some luxuriant plants, tables and chairs are comfortable and clean, the dishes are simple, fresh and often eat, of course, there must be wine, the source of the wine is clear, the price increase is reasonable, of course, there must be the landlady, the landlady's source is unknown, drunk eyes like.

2015-10-21
Listen to Feng Tang talk about how difficult it is to open a cafe

Listen to Feng Tang talk about how difficult it is to open a cafe

It seems that every man wants to open a pub at some point in his life. It seems that every woman at some point in her life, if not most, thinks about opening a cafe. Is it really that easy to earn money? It seems that every man wants to open a bistro at some point in his life

2016-06-07
Entrepreneurial Cafe Business Incubator + Social platform

Entrepreneurial Cafe Business Incubator + Social platform

1 venture capital reporter Yao Xuanjie recently, a small real estate company called WeWork in the United States has received widespread attention. Its business model is to rent a floor or two of an office building at a discount, divide the office space into many small pieces, and then charge membership fees to start-ups and small companies that want everyone to work next to each other every month. This year, WeWork will achieve about 150 million

2014-11-22
Coffee shop business opportunities and business models coffee shop entrepreneurship

Coffee shop business opportunities and business models coffee shop entrepreneurship

Everyone may have a coffee dream in mind. Most of the offline coffee shops don't make money. Zhang Shengwu, who is experienced in the catering industry, told China Business Daily that investment in decoration costs hundreds of thousands of yuan, equipment costs 400000 to 500000 yuan, and stores in good locations have to operate with tens of thousands of yuan in rent every month. Selling coffee alone does not make money, but the business machine derived from selling coffee

2015-09-02
City dwellers are really good at playing the perfect combination of fashion and coffee.

City dwellers are really good at playing the perfect combination of fashion and coffee.

Come to the bookstore to buy handmade works, drink coffee, come to the market to see the play, you city people really know how to play acronym, used to describe bold, innovative actions. Hangzhou city people who know how to play will not let the endangered bookstore Go Die easily! This year, Hangzhou's private independent bookstores abandoned their previous single image and opened several new stores, gradually becoming a new place for leisure; foreign-style cafes will naturally play.

2015-12-31
Has opened 12 chain stores of quality Coffee-reduce cost grafting 020 platform

Has opened 12 chain stores of quality Coffee-reduce cost grafting 020 platform

The first generation drinks instant coffee, the second generation drinks espresso, and now let's enter the third generation to drink hand-brewed premium coffee. As the slogan says, coffee has evolved all the way to now, and niche boutique coffee has begun to enter people's field of vision. Founded in 2011, the quality Hall Coffee is positioned at the cutting edge of the trend. A cup of boutique coffee comes from 60% of the highest quality coffee raw beans and 30% of the best roasting.

2015-11-13
Quality Cafe: 12 chain stores have been opened to graft O2O platform to reduce costs

Quality Cafe: 12 chain stores have been opened to graft O2O platform to reduce costs

The first generation drank instant coffee, the second generation drank espresso coffee, and now let's move on to the third generation drinking hand-brewed specialty coffee. As the ad says, coffee has evolved all the way to the present, and niche boutique coffee has begun to enter people's vision. Founded in 2011, Quality Cafe is positioned at the cutting edge of trends. A cup of fine coffee comes from 60% of the highest quality coffee green beans, 30% of the best roasts

2015-11-09
How many tricks are there in Starbucks' red cups?

How many tricks are there in Starbucks' red cups?

A lot of people are waiting for this day. On Nov. 3, all Wechat stores in China changed to use red paper cups, which are all available on Starbucks moments and on various social networks. The temperature in most cities dropped sharply on this day, and everyone was bored but cheerful to announce the coming of winter. Stores in other countries around the world also replaced the latest ones around this day.

2015-11-13
SCAE European Fine Coffee Association Barista Skills certification and assessment system

SCAE European Fine Coffee Association Barista Skills certification and assessment system

According to the latest update on the SCAE website, the Barista skills course in April was reset to three levels: Foundation (basic course), Intermediate (Intermediate level) and Professional (Professional level). Students who have previously taken the Level 1 will switch to the Professional course if they continue to study. The overall training and assessment content after the revision is more detailed than before.

2015-01-12
Quality restaurant coffee: only make more than 80 points of coffee single boutique coffee the third wave of coffee in the world

Quality restaurant coffee: only make more than 80 points of coffee single boutique coffee the third wave of coffee in the world

A cup of boutique coffee comes from 60% of the highest quality coffee raw beans, 30% of the best roasting methods and 10% of the coffee making methods, according to this standard we intend to take the coffee to the extreme. Article | our reporter Ren Huiyuan drinks instant coffee in the first generation and espresso in the second generation. Now let's enter the third generation to drink hand-made boutique coffee. As the slogan says, coffee evolves all the way

2016-01-15
The strongest LINE Cafe eating and drinking strategy in history

The strongest LINE Cafe eating and drinking strategy in history

Recently, nothing is more popular than the LINE Cafe, which officially opened on July 31. With the excellent location and the super cute LINE family, the hearts of all the people of Shanghai have been firmly grasped. I have seen all kinds of news about this store, but I still don't know how to choose the most important food! So the editor couldn't stand it. He went to LINE Cafe as soon as possible to bring you all.

2015-08-01
Quality restaurant coffee Zheng Songmao: opening 1000 new stores a year, the expansion experiment of boutique coffee

Quality restaurant coffee Zheng Songmao: opening 1000 new stores a year, the expansion experiment of boutique coffee

The quality library, which started with boutique coffee, currently has 11 stores in Shanghai. Next year, this number may become 1000. Yes, it's one thousand. Moreover, the figure of the quality hall will also appear in the small county seat. Pattern Grandpa Zheng Songmao switched from advertising to making coffee. How does he want to play? At 16:00 in the afternoon, Zheng Songmao arrived as promised. Why is there no WiFi in quality restaurant coffee? Shocked by this Daniel in the advertising industry.

2015-12-07
Go to the cafe where these 8 youth movies are filmed during Labour Day holiday

Go to the cafe where these 8 youth movies are filmed during Labour Day holiday

If that person ever appeared in the world, everyone else would make do with it. These days, with the popularity of "Why is my Sunshine silent", the girls' shoes around Xiao Bu have begun to pursue the drama crazily. Xiao Wa's profile, masochistic dialogue and scenes in the play have become the topics discussed by children's shoes every day. Today, Xiao Bu complies with the requirements of the broad masses of female compatriots and is silent about "Why are you so happy?"

2015-04-29
A large number of entrepreneurs are approaching in the era of entrepreneurial coffee 2.0

A large number of entrepreneurs are approaching in the era of entrepreneurial coffee 2.0

Although the US capital market has issued a "tech bubble" warning, but the enthusiasm of domestic entrepreneurs is still heating up. After all, there is Facebook before, there is the myth of wealth creation such as Jumei Youpin, etc., this entrepreneurial wave called mobile Internet is really attractive.

2014-06-05
Have you been to these four new caf é s in Wuhan?

Have you been to these four new caf é s in Wuhan?

In the new year, let's have a better cup of coffee. In 2008, the first Starbucks in Wuhan opened in Qunguang Square, when someone came across the river to have a latte. In just a few years, having a cup of coffee has become almost a part of our lives, and Starbucks stores have expanded to office buildings, subway stations and even Union Hospital. In the northwest lake, Li Huangpi Road, Wuhan Tiandi and other fashionable people

2016-01-04
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