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From coffee leader to dumper: how far is nestle from crisis?

From coffee leader to dumper: how far is nestle from crisis?

In the 1980s, Nestle, taste very good this classic advertising language, spread all over the streets, for a time this foreign brand and the distance between the Chinese people was shortened, and this western tea ceremony also gradually popularized in China, the Chinese coffee journey started here. Time has changed, however, and the coffee leaders of yesteryear have become coffee dumpers. Today's instant coffee

2015-03-09
The Peak period of Comprehensive Development of Coffee industrialization in China

The Peak period of Comprehensive Development of Coffee industrialization in China

In 1992, Yunnan Coffee Factory was established. It is a coffee cooperation project of the United Nations Development Programme (UNDP) of the Chinese government. The total assets of the enterprise are 23 million yuan, which belongs to Yunnan Land Reclamation Group. The company moved to Kunming National Economic and technological Development Zone in 2004 and now covers a total area of 15751 square meters and a construction area of 4200 square meters. Main building: workshop 1248 square meters

2015-02-07
A new choice for the boss of instant coffee.

A new choice for the boss of instant coffee.

The beverage industry is facing a reshuffle period, carbonated drinks, water, fruit juices and other major categories are also experiencing unprecedented challenges, its market is gradually becoming saturated. However, the annual growth rate of China's coffee market has reached 15% Mur20%, with a good momentum of development. Ready-to-drink coffee, a category of coffee consumption with a compound growth rate of 34.2%. The scale of coffee consumption market in China is about to exceed 1500.

2016-08-12
Yunnan coffee beans will increase production without increasing income to ensure that the purchase price is not less than 15 yuan / kg.

Yunnan coffee beans will increase production without increasing income to ensure that the purchase price is not less than 15 yuan / kg.

It is the 2015 / 2016 harvest season for Yunnan coffee beans, and according to the Yunnan Coffee Industry Association, Yunnan coffee bean production will reach about 130000 tons this year. In the past two years, the price of coffee beans in Yunnan is also like a roller coaster, rising to 25 yuan / kg in the first ten days of last year and then falling all the way. Until recently, the purchase price of coffee beans in Yunnan is still hovering around 15 yuan / kg. In this regard, Yunnan coffee bibcock

2015-11-22
Hougu Coffee broke with VCs the plan to go public this year fell through.

Hougu Coffee broke with VCs the plan to go public this year fell through.

Hougu Coffee, the largest local coffee company, has led suppliers to declare war on Nestle's trademark for coffee partners. Recently, it can be said that the founding team has officially broken with equity investment funds. The latter even said that Hougu Chairman Xiong Xiangjin has the possibility of absconding. There is no doubt that the plan to complete the listing within this year will fall through, and if the bank loans and debt ratio cannot be realized again.

2016-08-16
Hougu Coffee and venture capital break up within the year listing plan failed

Hougu Coffee and venture capital break up within the year listing plan failed

As the largest coffee company in China, Hougu Coffee, which once led many suppliers to declare war on Nestle as a coffee partner trademark, has been in constant trouble recently. The founding team has officially broken up with the equity investment fund. The latter even said that Xiong Xiangjin, chairman of Hougu, may abscond with money. There is no doubt that the plan to complete the listing within this year will fall through, and if the bank loan cannot be realized, the debt ratio will not be realized.

2014-04-27
After the break between Hougu Coffee and Venture Capital, the listing plan of Hougu Coffee fell through this year.

After the break between Hougu Coffee and Venture Capital, the listing plan of Hougu Coffee fell through this year.

Hougu Coffee, the largest local coffee company, has led suppliers to declare war on Nestle's trademark for coffee partners. Recently, it can be said that the founding team has officially broken with equity investment funds. The latter even said that Hougu Chairman Xiong Xiangjin has the possibility of absconding. There is no doubt that the plan to complete the listing within this year will fall through, and if the bank loans and debt ratio cannot be realized again.

2015-03-16
The domestic coffee market is subdivided, and consumers' choices are more personalized.

The domestic coffee market is subdivided, and consumers' choices are more personalized.

Whether you are an accomplished businessman, an independent musician, a writer, a white-collar office worker who is working hard in life, or a student who is busy studying, the cafe will provide an ideal place for friends who love life and have inspiration and ideas for good coffee, good music, good books and good friends. The caffeine in coffee will promote when it enters the body.

2016-08-18
Where should China's coffee industry go at the crossroads?

Where should China's coffee industry go at the crossroads?

Yunnan net (Reporter Fang Min) China's coffee industry has been under the crackdown of foreign multinational corporations. If foreign companies own a general term and use it as a special commodity name, then large companies like Nestl é, you only need to sit and collect coffee shop partner infringement fees, and China's coffee industry will never rise to prominence. When an industry develops to a certain stage, the public

2014-07-25
The domestic coffee market is subdivided, and consumers' choices are more personalized.

The domestic coffee market is subdivided, and consumers' choices are more personalized.

Coffee is a familiar drink for white-collar workers who travel around office buildings-coffee shops are the preferred place for daily business meetings, and coffee is also a refreshing tool for staying up late. Whether you are an accomplished businessman, an independent musician, a writer, a white-collar office worker who is working hard in life, or a student who is busy studying, a coffee shop

2016-08-10
Japanese coffee has a long history, but now Japanese prefer convenience store coffee.

Japanese coffee has a long history, but now Japanese prefer convenience store coffee.

As a daily drink, coffee has successfully penetrated into the people and integrated with the eating habits of the Japanese in the past 30 years. AGF is the leader of bar coffee. Since the launch of the BLENDY brand in 2002, it is reported that the market size of coffee has reached 33 billion as a daily drink. In the past 30 years, it has successfully penetrated into the people and integrated with the eating habits of the Japanese.

2015-12-05
Coffee fans blind test comparison: which is better than freshly ground coffee in foreign convenience stores?

Coffee fans blind test comparison: which is better than freshly ground coffee in foreign convenience stores?

The High Energy Lab invited several caffeine lovers to blindly test freshly ground coffee in three foreign convenience stores. In 2005, Japan's NHK TV produced a documentary entitled "the desire to capture 1.3 billion people, the Battle of Chinese supermarkets." Ten years ago, foreign convenience stores such as Lawson, the whole family and 7-Eleven began to compete on a large scale with local brands such as Haode, Kede and Kuaike in Shanghai.

2015-08-05
The domestic coffee market is subdivided, and consumers' choices are more personalized.

The domestic coffee market is subdivided, and consumers' choices are more personalized.

Coffee is a familiar drink for white-collar workers who travel around office buildings-coffee shops are the preferred place for daily business meetings, and coffee is also a refreshing tool for staying up late. Whether you are an accomplished businessman, an independent musician, a writer, a white-collar office worker who is working hard in life, or a student who is busy studying, a coffee shop

2016-08-11
Lock Internet practitioners cafes to make money by circle

Lock Internet practitioners cafes to make money by circle

In 2009, Beta Coffee, the first Internet-themed coffee shop, opened for only two months and was named "Best Online Business Gathering Place" at China C2C Summit Forum. Then, garage coffee, 3W coffee and other Internet cafes came out one after another.

2014-05-30
How's about? Have a cup of Yunnan coffee!

How's about? Have a cup of Yunnan coffee!

It is not difficult to have a cup of Yunnan coffee in ■, because 99% of the domestic coffee comes from Yunnan. On April 10, a series of press conferences on charismatic clouds with Yunnan characteristics held by the Information Office of the Yunnan Provincial Government kicked off. The first one was the appearance of Yunnan Coffee. Coffee has been planted in Yunnan for a hundred years, and it is the first area in mainland China to introduce coffee. 1892

2015-04-20
History of introduction and expansion of Coffee in China in the early stage of Coffee Development (5)

History of introduction and expansion of Coffee in China in the early stage of Coffee Development (5)

1. From the first peak period of the development of China's coffee industry (1952-1961) to the late 1940s, according to recorded figures, there are 2173.33 hectares of rubber plantations in Hainan Island, with a total of 867600 rubber trees, with an annual output of 199,000 tons of dry rubber, and more than 300,000 coffee plants. the annual output of coffee beans is 1 ton. According to a survey in the early 1950s, there was a large amount of coffee left in Fushan area of Chengmai County, with a total of 70,000.

2015-03-09
History of introduction and expansion of Coffee in early China (5)

History of introduction and expansion of Coffee in early China (5)

1. From the first peak period of the development of China's coffee industry (1952-1961) to the late 1940s, according to recorded figures, there are 2173.33 hectares of rubber plantations in Hainan Island, with a total of 867600 rubber trees, with an annual output of 199,000 tons of dry rubber, and more than 300,000 coffee plants. the annual output of coffee beans is 1 ton. According to a survey in the early 1950s, there was a large amount of coffee left in Fushan area of Chengmai County, with a total of 70,000.

2015-04-28
Coffee planting History of Coffee introduction and expansion in China in the early stage (5)

Coffee planting History of Coffee introduction and expansion in China in the early stage (5)

1. From the first peak period of the development of China's coffee industry (1952-1961) to the late 1940s, according to recorded figures, there are 2173.33 hectares of rubber plantations in Hainan Island, with a total of 867600 rubber trees, with an annual output of 199,000 tons of dry rubber, and more than 300,000 coffee plants. the annual output of coffee beans is 1 ton. According to a survey in the early 1950s, there was a large amount of coffee left in Fushan area of Chengmai County, with a total of 70,000.

2014-10-14
The History of Coffee introduction and expansion in China in the early stage (5)

The History of Coffee introduction and expansion in China in the early stage (5)

1. From the first peak period of the development of China's coffee industry (1952-1961) to the late 1940s, according to recorded figures, there are 2173.33 hectares of rubber plantations in Hainan Island, with a total of 867600 rubber trees, with an annual output of 199,000 tons of dry rubber, and more than 300,000 coffee plants. the annual output of coffee beans is 1 ton. According to a survey in the early 1950s, there was a large amount of coffee left in Fushan area of Chengmai County, with a total of 70,000.

2014-12-01
Chinese Coffee Development Agricultural Research Institutes promote Chinese Coffee

Chinese Coffee Development Agricultural Research Institutes promote Chinese Coffee

At this point, the author's mood is agitated and dignified. Today, when Chinese coffee, especially Yunnan small-grain coffee, has developed to large-scale industrialization through the persistent cultivation of several generations of Chinese mainland and after several ups and downs, it is not easy to be rated as a first-class product by the International Coffee Organization (ICO). The author believes that Yunnan small-grain coffee can quickly rise in Chinese mainland and China's agricultural scientific research.

2015-02-07
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