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Convenience of location is a major consideration for consumers in coffee chain market research

Convenience of location is a major consideration for consumers in coffee chain market research

Facing the intense competition in coffee industry, and the media constantly hyping and consumer pursuing popular mentality, many new brands are constantly entering, and at the same time driving the popularity of new culture, and the differences between brands are becoming smaller and smaller, in such a competitive market, how to shape their own style is necessary, so this group adopts case study method, aiming at seven chain coffee operators to do in-depth interview

2015-09-06
How to choose a good coffee shop

How to choose a good coffee shop

When determining the store address, coffee shop operators must take into account the local flow of people, economic conditions, customer consumption characteristics, competition in the same industry, etc. 1. Regional characteristics (1) Regional planning. After a certain area is selected, first of all, it is necessary to know whether there are demolition and reconstruction projects in the planning of the area, as well as the location and commencement of these projects.

2014-09-27
Take stock of the top 10 best coffee in the world

Take stock of the top 10 best coffee in the world

When you evaluate a kind of coffee, smell it first. Start sniffing the freshly ground coffee powder, then smell the brewed coffee and compare the aroma of the two. Next, taste the coffee. In order to taste all the taste, you need to take a sip, put the liquid in your mouth and let the coffee drown the entire surface of your tongue, allowing the taste to reach all your taste buds immediately. Take your time

2015-08-01
Take stock of the top 10 best coffee beans in the world

Take stock of the top 10 best coffee beans in the world

When you evaluate a kind of coffee, smell it first. Start sniffing the freshly ground coffee powder, then smell the brewed coffee and compare the aroma of the two. Next, taste the coffee. In order to taste all the taste, you need to take a sip, put the liquid in your mouth and let the coffee drown the entire surface of your tongue, allowing the taste to reach all your taste buds immediately. Take your time

2015-08-27
An Analysis of the important factors leading to the High Price of Coffee

An Analysis of the important factors leading to the High Price of Coffee

Leaving aside the glory of Shanghai before liberation, the real development of the coffee industry in Shanghai, including the whole country, is only 10 years. Ten years ago in the millennium, China's first Starbucks officially opened in Beijing, which also opened a golden decade for the development of China's coffee industry. Costa, The Coffee Bean Tea Le and other chain stores have sprung up all over the country.

2015-04-03
China's coffee market will reach 300 billion yuan in 2020

China's coffee market will reach 300 billion yuan in 2020

In recent years, more and more Chinese people have begun to taste Western drinks on the tip of their tongues, with coffee undoubtedly bearing the brunt. Annual coffee production in China will double in the next five years and may increase again if demand is sufficient and prices allow farmers to profit, executives at Volcafe, the coffee division of EDFMan, the UK commodities trader, said on November 10th. This year's domestic coffee

2016-09-03
Development of ILLY Coffee in China

Development of ILLY Coffee in China

Grinding illy we only need (Starbucks) 3 to 5% of the market, and that's a lot. Zhang Guojun, general manager of Italy's illy Group in China, told Global Entrepreneur. Of course, he was talking about the expectations of the illy coffee brand for the Chinese market. Don't simply treat illy and Starbucks as competitors that are completely different from the world's largest American coffee shop chain.

2016-09-20
These six cafes dare to compete with Starbucks, bragging or do they really have something?

These six cafes dare to compete with Starbucks, bragging or do they really have something?

Secret: blue bottle is famous for its freshly roasted organic coffee beans and never sells coffee that has been roasted for more than 48 hours. The founder has an almost crazy love and dedication to coffee, from utensils to the ingenuity of coffee production, the store provides Italian style, hand brewing, siphon, ice droplets and so on. Not long ago, he received an investment of 70 million US dollars, coupled with the pursuit of coffee perfection.

2016-08-17
The residual value of coffee?

The residual value of coffee?

China, with a strong tea culture, has a broad potential for coffee consumption and is becoming the largest coffee consumption market in the world.

2014-07-23
Coffee with you has entered a dead move. Most consumers are still in the dark that led to the decline of coffee with you.

Coffee with you has entered a dead move. Most consumers are still in the dark that led to the decline of coffee with you.

Although coffee has made a dead move with you, many consumers are still in the dark. A reporter from the Beijing Business Daily recently received a complaint from a consumer Xia Jun (a pseudonym) that the coffee near Zhenhua Mall on Jinan Road in Dongying City, Shandong Province, was closed with you, while the stored value card she issued only last December was facing scrapping. In fact, since May last year, coffee has broken your capital chain, your headquarters has been evacuated, and your boss has run away.

2016-01-13
What does the MY ZONE COFFEE join brand rely on to quickly realize the national layout of round A financing?

What does the MY ZONE COFFEE join brand rely on to quickly realize the national layout of round A financing?

In this special era of upgrading and embracing the Internet in various industries, everyone is busy with transformation, looking for projects and looking for investment. This is especially true in the catering industry. Many foreign intruders have brought brand-new ideas to the whole industry. Emerging brands continue to emerge, traditional brands have been reformed, and competition has intensified. In this relatively chaotic market, MY ZONE COFFEE (my local coffee)

2015-11-27
Coffee celebrities the 10 most influential people in the coffee world

Coffee celebrities the 10 most influential people in the coffee world

No. 10: Brandon Loppe, the advertising director from Alabama who made a coffee movie, now has his studio in San Francisco. The theme of the first documentary of his life was specialty coffee. In order to make this documentary, he visited almost every city in the world that is closely related to coffee, from Honduras and Rwanda to Tokyo, New York,

2015-03-12
What's it like to open a coffee shop? let's see what it takes to open a coffee shop.

What's it like to open a coffee shop? let's see what it takes to open a coffee shop.

Prince Wen often sees people say that the dream of life is to open a coffee shop (florist, cake room, bookstore, flower growing), basking in the afternoon sun and playing soft music, and every guest coming in is a story. Wait, these. So if this dream is really realized, what kind of experience is it? Is it really as beautiful as you think it is? I'll tell you.

2016-01-11
Coffee industry China's coffee market is growing rapidly.

Coffee industry China's coffee market is growing rapidly.

Wang Caihua, a senior research management expert in China's coffee industry, said: according to relevant industry data, the space of China's coffee market will continue to expand, and it will enter a period of rapid growth in the next 10 years. China's coffee market consumption is expected to reach 300 billion yuan by 2020. Wang Caihua believes that the expansion of the coffee market depends on the sustained development of the domestic economy and the further growth of consumer income. Near

2014-10-25
Taiwan's amazing coffee market

Taiwan's amazing coffee market

SmarterTravel, the travel page of USA Today, selected the top 10 best coffee-tasting cities in the world. Taipei ranked 10th and was the only Asian city selected. According to Taiwan's Dongsen News, despite the economic downturn, some industry statistics show that coffee chains such as 7-ELEVEN, family convenience stores, unified Starbucks and 85C go to Taiwan.

2014-08-15
MIZU CAFE

MIZU CAFE "Water" Cafe

According to Japan's "Sankei Shimbun" reported on December 10, Mitsubishi Chemical Holdings Co., Ltd.'s water purifier company Mitsubishi Liyang Lingshui announced on the 10th that MIZU CAFE(Water Cafe) located in Harajuku District, Tokyo will open on the 11th, aiming to expand its business scope and deliver water to households on the basis of selling water purifiers. Mitsubishi hopes to enhance brand value through MIZU CAFE in the future. MIZU

2015-10-29
An important factor in the high price of coffee caused by the price of coffee beans

An important factor in the high price of coffee caused by the price of coffee beans

The modern period of coffee in China put aside the glory of Shanghai before liberation, the real development of the coffee industry in Shanghai, including the whole country, is only 10 years. Ten years ago, in the millennium, China's first Starbucks officially opened in Beijing, which also opened a golden decade for the development of China's coffee industry. With Dior and other chain stores on the island springing up all over the country, Costa,TheCo

2015-03-12
An important factor in the high price of coffee caused by the price of coffee beans

An important factor in the high price of coffee caused by the price of coffee beans

The modern period of coffee in China put aside the glory of Shanghai before liberation, the real development of the coffee industry in Shanghai, including the whole country, is only 10 years. Ten years ago, in the millennium, China's first Starbucks officially opened in Beijing, which also opened a golden decade for the development of China's coffee industry. With Dior and other chain stores on the island springing up all over the country, Costa,TheCo

2015-03-12
The true meaning of Starbucks, the symbol of American coffee culture

The true meaning of Starbucks, the symbol of American coffee culture

Editor's note: coffee has long been popular all over the world, and cafes are all over the world. As we all know, coffee chains in the United States run very well, such as Starbucks. Next, let's take a look at what the coffee culture in the United States is like. The first coffee shop in the United States was the London Cafe (London Coffee House), which opened in Boston in 1691. Later, the largest coffee in the world

2014-08-25
The growth process of American coffee giant Starbucks: success and failure also expansion

The growth process of American coffee giant Starbucks: success and failure also expansion

In the late 1990s, Starbucks, a loanword with an ingenious combination of free translation and transliteration, entered the vision of Chinese white-collar workers. Since then, rich fragrant coffee, soft and comfortable sofas, fresh and soothing music, heavy traffic outside the floor-to-ceiling window, together with the high price of 30 yuan a cup, have become an indispensable part of the memory of the generation. In my spare time

2014-04-27
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