The global trend of modern coffee has gone through three popular stages: the first stage is the popularity of cheap coffee represented by instant coffee from World War II to the 1960s; the second stage is the popularity of commercial coffee represented by Starbucks from the 1960s to the beginning of this century; the third stage is the popularity of boutique coffee which originated in the 1970s and has become a trend in the past decade, especially in Japan and South Korea.
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