Nestle invented the world's first cup of instant coffee in 1938, and soon became popular around the world. Today, an average of 4000 cups of Nespresso coffee are consumed every second worldwide, making Nespresso the world's leading coffee brand. Nestlé began selling Nestlé coffee products in China in the 1980s and soon became popular with consumers. It quickly became a leading brand in the Chinese market and was loved by young and energetic urban consumers.
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