Coffee giant

Starbucks (Starbucks): plans to increase its stores in China from 500 today to 1500 in 2015 in the next three years. It's a huge challenge for Starbucks, but they seem determined to win; Starbucks has played an important role in getting Chinese people to drink coffee, and its trendy stores attract many wealthy consumers.

Nestle: also making great strides in China, the Nestl é brand has taken the lead in the Chinese instant coffee market, accounting for 75% of the market share, but this is not enough for them, and Nestl é will step up its marketing efforts in China in the second half of 2011.

Colombia (Columbia): the world's second-largest Arabica coffee producer is also increasing its influence in China, where it is hosting various Colombian coffee tastings.

Postscript: the author participated in a "customized products" Expo in Beijing in the second half of last year. It is said that "bespoke products" are actually "luxury goods". Many guests are hugging each other and have a long history, and some even follow the photography all the way. Within one day, I saw several people say the same thing: "where is the best coffee in the world?" How about we wrap it all up? "