China and South Korea join forces to dominate China's coffee industry

In March 2012, coffee brand coffebene officially entered China and joined forces with Chinese enterprises to jointly establish Coffee Companion Management Co., Ltd.

Korea Black Horse, Leading Asia, Implementing Global Strategy

CaffeBene is the leader in the Korean coffee chain industry, with a 70% market share in Korea.

In April 2008, the first store was opened in Cheongdam-dong, South Korea, which rapidly expanded globally with the European composite leisure concept and entrusted entrepreneurship franchise mode. At present, there are 1100+ stores distributed in 13 countries around the world such as South Korea, China, the United States, Japan and Singapore.

In March 2012, the brand landed in the Chinese market, and nearly 200 stores have been opened nationwide, distributed in Beijing, Shanghai, Qingdao, Hangzhou, Chengdu, Shenzhen and other 16 provinces and nearly 30 cities.

China and South Korea jointly dominate China's coffee industry and launch the strategy of thousands of families

In March 2012, coffee brand coffebene officially entered China and joined forces with Chinese enterprises to jointly establish Coffee Companion Management Co., Ltd.

China Enterprise Investment Group is a cross-industry and cross-regional joint-stock company, which is involved in many important fields such as real estate, finance, breeding, tourism, associations and services. With more than 60 wholly-owned subsidiaries worldwide, it has successfully created two world-class well-known commercial real estate brands-"Chinatown" and "Silk Street".

At the time of the rapid rise of China's coffee industry, China Enterprise Investment Group is keenly aware that coffee accompany you Caffebene will cause a new trend of leisure coffee in China, and it will hit it off with Caffebene Korean brand headquarters. Both parties hope to create a beautiful coffee business in China.

In June 2013, one year after entering the Chinese market, the National Thousand Stores Strategy was officially launched, and it is planned to open 1000 stores in China by 2014.