What has happened to the boutique of coffee? Mr. Peet promotes his deep-roasted coffee beans on the west coast of the United States, the son of Alfred Peet, a Dutch coffee roaster. Born in the Netherlands, he travels the world as a taster and buyer for various coffee and tea companies. When his career finally brought him to the United States, he found that American coffee was of poor quality, so he started baking his own coffee-soon after opening Peet's Coffee&Tea in Brooklyn, California. He aroused his desire for deep-roasted coffee between ardent scholars and discerning coffee vultures, who were eager to taste more flavor than just a light cup of coffee sold on the market at the time. He also tutored Jerry Baldwin, Zev Siegl and Gordon Bowker in his own baking style. The three young men later became the founders of Starbucks, bringing deep baking to Seattle. In 1983, Howard Schultz Howard Schultz visited Italy and was inspired by the country's espresso bar and brought espresso technology back to the United States. Starbucks quickly promoted its brand, giving it more than 20,000 stores in 63 countries. At the same time, Starbucks will incorporate the concept of "third space" into its corporate philosophy, and become one of the places that people must go for leisure, work and entertainment.
Starbucks Global
In 1971, Starbucks opened its first store in Park Market in Seattle and started the coffee bean business.
In 1982, Mr. Howard Schultz joined Starbucks as director of marketing and retail operations.
In 1987, Mr. Schultz bought Starbucks and opened the first store to sell filtered coffee and espresso drinks.
In 1992, Starbucks was successfully listed on NASDAQ in New York, and has since entered a new stage of development.
By 2020, Starbucks had more than 32000 stores and more than 400000 partners in 82 markets around the world.
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