Is the Starbucks card worth buying?

Unless it's someone else's treat, or you treat someone else, it's best to buy one for one free with someone else's coupon.

The brand-new Mermaid Mermaid enjoy card set, heartbeat online, as well as quite a texture of the goddess star enjoy card # waiting for you to collect.

Use them to record your cozy time with coffee.

The ingenuity of the star card is to give consumers the right to "decide how much the discount is": the card cost of 88 is fixed, and your purchase behavior directly determines the final discount, if you use three buy one get one free and a breakfast voucher to buy seven cups of American coffee.

Consumption with Xing Hang card: 88'24'3 '160

Direct purchase: 24 / 7 / 168

168-16058, saving $8, it doesn't seem to be a lot of money.

But if you buy an oversized Fruibai, 39 yuan a cup, it's also 7 cups.

Consumption with Star Card: 88 yuan 39 yuan 3 = 205 yuan

Direct purchase: 39707 = 273 yuan

273-20568, saving 68 yuan, don't you think it's a super bargain?

In other words, the more expensive the drink you buy, the more economical it will be.

From the perspective of consumer psychology, when consumers have a card, they will always try to prove that their decision to "buy a card" is wise and rational by maximizing the discount.

How to ostensibly "maximize discounts" is to choose more expensive products.