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This year, the operation of the coffee shop is a bit

This year, the operation of the coffee shop is a bit "bitter".

Four years ago, European-style cafes appeared on the streets of Wenzhou and grew rapidly in the next two years. In the past two years, the business of the cafe has quietly fallen into silence. A choice is now in front of the operators. After the peak season around the Spring Festival, should the store continue to open or close its business decisively? Do you want to stick to the coffee culture, or will the transformation introduce other themes? Zheng Junjie, a reporter from ■ Wenzhou Metropolis Daily

2014-05-30
What is the demand for coffee in China?

What is the demand for coffee in China?

With the globalization of economy and trade, China has introduced a lot of foreign brands, including successful examples and failure cases, and the most important thing often does not depend on the business model of foreign brands, but on the understanding of Chinese market consumers. When it comes to the most successful case, Western retail concept foreign coffee shops are booming in China. According to a report on the Financial Times website on December 29,

2015-09-08
Chinese people fall in love with coffee foreign coffee chains are growing rapidly in China

Chinese people fall in love with coffee foreign coffee chains are growing rapidly in China

The picture of a Starbucks store in China comes from a report by foreign media on December 30 that many foreign brands and business models from Best Buy to B & Q have encountered a Waterloo in China. However, the Western retail concept of foreign coffee shops, which was perhaps the least likely to succeed, has flourished in China. According to a report on the Financial Times website on December 29,

2015-01-13
All kinds of giants have aimed at the coffee market in mainland China

All kinds of giants have aimed at the coffee market in mainland China

The hometown of tea is currently setting off a lively battle for the coffee market. The protagonists involved in the wrestling are business tycoons from all over the world. Recently, Amazon has targeted the coffee market in mainland China and launched online cafes. In fact, since last year, various enterprises have invariably set their sights on the coffee market in mainland China.

2015-10-10
The hometown of tea is setting off a lively battle for the coffee market.

The hometown of tea is setting off a lively battle for the coffee market.

Guide to Jiaxiang: since last year, all kinds of enterprises have set their sights on the coffee market in mainland China.

2015-09-24
Business giants compete to enter:

Business giants compete to enter: "tea" countries set off a battle for coffee market

In January 2014, Tianjin Goubuli Group announced that it had officially obtained the permanent use right of Australia's largest coffee chain brand, Gloria, in China, and the Chinese time-honored Baozi Shop officially crossed the coffee field. In February 2014, Coca-Cola spent 1.25 billion yuan to acquire China Green Mountain Coffee; in September, Coca-Cola officially entered China's ready-to-drink coffee by releasing its first espresso drink, Qiaoya. people's daily online, Beijing

2015-09-18
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