Why do IT bigwigs like Google Twitter invest in this coffee shop?

A few years ago, coffee chains were in a fast-vanishing era, and people were keen to line up to buy a cup of coffee that could be ready in a few minutes, even though it had a mediocre taste. Times have changed, and when people's demand for coffee is no longer limited to pick-me-up, an innovation is imperative. When it comes to innovation, we have to mention Blue bottle Coffee and its founder James Freeman. Freeman used to be a