Haagen-Dazs sells coffee, McDonald's and KFC are targeting coffee, and Guuci and Hermes have all opened cafes. It seems that coffee has become a panacea for cross-border mash-ups. Through cross-border cooperation, unrelated and non-competitive brands can infiltrate each other and target consumer groups can be integrated, so as to enhance the comprehensive competitiveness of brands. Haagen-Dazs catering in Shanghai
2015-06-10 Coffee brand cross-border mash-up one-size-fits-all oil in the end how long?For Green Day fans, there is another chance to get close to the punk god: a cup of Oakland coffee. According to the Financial Times at the end of December, Green Day lead singer Billie Joe Armstrong and bassist Mike Dirnt have joined hands to open an Oakland coffee company to sell bagged coffee packaged in 100% degradable materials around the world.
2016-01-06 Green Day new business business yes the whole world come and try.I heard that Gucci is going to open a restaurant. I don't know what the price is. Xiao Lu, who has just returned from a business trip in Shanghai, is very excited. After all, you can't buy Gucci bags all the time, but you should be able to have a few meals. Recently, the poster of Gucci restaurant, which is about to open in the IAPM mall in Shanghai, has been put on the wall. However, the reporter asked about it, Hangzhou's Gucci has no such plans for the time being. Drinking coffee.
2015-07-02 Big brand extension industrial chain future mainstream format cafe choice direction listenMiuccia Prada, the third-generation head of Prada, said: luxury goods for modern people, the most important thing is no longer just goods, but attitude towards life. You can't buy a big bag every day, but you can drink coffee and eat. Come on, it's really great to go to these luxury cafes, chop sentiment and take pictures. Bar Luce "prada" if you like
2015-12-31 These unprofessional luxury brands in the open cafes look fashion