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How long can coffee and brand cross-border mash-up

How long can coffee and brand cross-border mash-up "golden oil" be popular?

Haagen-Dazs sells coffee, McDonald's and KFC are targeting coffee, and Guuci and Hermes have all opened cafes. It seems that coffee has become a panacea for cross-border mash-ups. Through cross-border cooperation, unrelated and non-competitive brands can infiltrate each other and target consumer groups can be integrated, so as to enhance the comprehensive competitiveness of brands. Haagen-Dazs catering in Shanghai

2015-06-10
Green Day's new business is for the whole world to try their Oakland coffee.

Green Day's new business is for the whole world to try their Oakland coffee.

For Green Day fans, there is another chance to get close to the punk god: a cup of Oakland coffee. According to the Financial Times at the end of December, Green Day lead singer Billie Joe Armstrong and bassist Mike Dirnt have joined hands to open an Oakland coffee company to sell bagged coffee packaged in 100% degradable materials around the world.

2016-01-06
Extending the industrial chain of big brands is the choice direction of the mainstream cafes in the future.

Extending the industrial chain of big brands is the choice direction of the mainstream cafes in the future.

I heard that Gucci is going to open a restaurant. I don't know what the price is. Xiao Lu, who has just returned from a business trip in Shanghai, is very excited. After all, you can't buy Gucci bags all the time, but you should be able to have a few meals. Recently, the poster of Gucci restaurant, which is about to open in the IAPM mall in Shanghai, has been put on the wall. However, the reporter asked about it, Hangzhou's Gucci has no such plans for the time being. Drinking coffee.

2015-07-02
These unprofessional luxury brands are opening cafes. Let's take a look at the fashionable cafes.

These unprofessional luxury brands are opening cafes. Let's take a look at the fashionable cafes.

Miuccia Prada, the third-generation head of Prada, said: luxury goods for modern people, the most important thing is no longer just goods, but attitude towards life. You can't buy a big bag every day, but you can drink coffee and eat. Come on, it's really great to go to these luxury cafes, chop sentiment and take pictures. Bar Luce "prada" if you like

2015-12-31
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