Successful market strategy of bar coffee GEOGIA (Coca Cola) Japanese coffee

The leader of canned coffee in Japan has always been GEOGIA, the leader of canned coffee in Japan is GEOGIA (Coca-Cola, Japan), the second is BOSS, and the customers are mainly male. Since the 1980s, a series of famous TV commercials featuring Naoko Iijima as a spokesman for GEOGIA have aimed at soothing male white-collar and blue-collar workers, and the sexual meaning in the later period has become more obvious and has long been established.