Why is the vision of capital always inclined to this blue bottle?
Remarks Blue bottle Coffee financing Review:
In 2012.10, Blue bottle Coffee received US $2000 in round A financing.
In 2014.01, Blue bottle Coffee received $2570 in round B financing.
In 2015.06, Blue bottle Coffee received $7500 in round C financing.
2016.09, blue bottle coffee D-round financing is in progress, the amount is close to round C
Blue bottle coffee is a special case in the capital market. Even in the foreign coffee market, there are only a handful of brands that can get large amounts of financing.
In China, although there is a 70 billion market, capital is almost dismissive of the coffee industry.
To investigate the reasons, the main points revealed by many capitalists in the direction of "Ka Men" are as follows:
1. There are no unicorn coffee brands.
2. Deviate from the commercial track
3. Lack of pioneering team
4. Non-standard management
5. The scale of the industry is not large enough and there are many data bubbles.
The blue bottle coffee, which has a great sense of design, differentiation from Starbucks and strong market imagination, is undoubtedly a "unicorn" in the coffee market in recent years and a "sexy target" in the eyes of the capital side.
