Mondelez International, the world's second-largest coffee company, has opened its first farmer training center in Vietnam to help Vietnamese coffee growers improve their growing methods and increase yields.
The first phase of the center, called "Happy Coffee Making", is planned to provide free training courses for 1500 Vietnamese coffee growers to help them improve their coffee crop yield and the quality of their coffee bean products.
Mondelez International Foods has pledged to invest at least US$200 million by 2020 in this "Happy Coffee Making" sustainability project to help Vietnam's 1 million coffee growers and coffee businesses.
Hubert Webb, chairman of Mondelez International Foods, said the program will focus on helping Vietnamese farmers become more successful entrepreneurs by working with partners to improve coffee production and business skills. instant coffee
Mondelez International Foods, formed from a spin-off of Kraft Foods, is currently the world's largest buyer of Vietnamese coffee. After the establishment of the new center in Vietnam, Vietnam Coffee will be able to meet 100% of Mondrez's sales plan by 2015.
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