McDonald's teamed up with Kraft to build retail coffee and seize coffee market share

According to the Montreal Daily of Canada on August 19, McDonald's announced an agreement with Kraft Foods to sell McDonald's coffee at grocery stores.

It is reported that this measure will first be implemented in the United States in 2015. Kraft plans to launch cereal coffee, ground coffee, scented coffee (hazelnut, vanilla) and coffee bags under McCaf é, a McDonald's coffee brand.

McDonald's management recently held a meeting with investors and pointed out that coffee sales have surged 70% since McCaf é, a coffee chain, was launched in 2009, the report said.

It is reported that in recent years, global coffee sales have been increasing, and the competition among major food companies and catering enterprises is also very fierce, striving to seize more share in the lucrative coffee market.