In general, "fair trade" means that farmers from the third world who grow crops such as coffee or cocoa beans, or workers who sew shirts in overseas factories, have been reasonably paid and not exploited. The purpose of this label is to use it as a compass for commonweal-conscious customers in rich countries, so that they know that the companies that produce the product respect the rights of workers.
Some coffee experts believe that coffee drinkers must be educated in the future. We are used to buying "Fairtrade coffee" because it is the "right" thing to do without considering the quality. The next step may be to encourage us to buy and taste coffee, just as we buy red wine-find specific planting sites and growers, and learn to taste the differences.
The idea will help create a better and more sustainable business model for growers, encourage them to provide quality coffee and build supply chains to generate premiums and avoid uncertainty in commodity markets.
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