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In fact, Starbucks is essentially a milk manufacturer, in order to allow so many chain stores around the world to unify standards and make an attractive cup of coffee.

They used three strategies.

1 the main category of coffee is milk coffee (with more milk and more sugar, everyone will feel good)

2 automatic coffee machine is used to brew in the store. To put it bluntly, Starbucks baristas, who don't even enter the espresso door, can make a cup of coffee by pressing a button.

3 heavily baked beans. The key to the taste of coffee lies in the freshness of coffee beans. It is impossible for Starbucks to have so many stores and such a large area. There is a bean baking factory near every store. Therefore, heavy baking can make the beans feel rich and fragrant for a relatively long time.

The above is not aimed at Starbucks, a global chain, and this is the only way to unify standards. There is no way, the best way to weigh.

Author: Li Mingming

Link: http://www.zhihu.com/question/19969567/answer/13511189

Source: Zhihu

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