Starbucks, the world's largest coffee chain, opened its first juice bar in the United States, the biggest move by Starbucks to expand its non-coffee business, Economic Voice reported. The juice bar will sell fresh and bottled fruit and vegetable juices, smoothies, rolls and salads.
Starbucks hopes to strengthen her position in the $50 billion health food market, and analysts expect profit margins in juice bars to be lower than those in Starbucks coffee shops, given the fierce competition in the market.
(responsible Editor: Leo)
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