The swot Analysis of the Coffee Shop in the Library

advantage analysis

disadvantages

opportunity analysis

threat analysis

1, favorable terrain, with a strong cultural atmosphere, saving readers time cost;

2. The coffee shop has unique style, elegant and comfortable environment;

3. Good prospects and affordable prices compared with surrounding leisure places;

4, equipped with IPA wireless Internet access;

5. Large flow of people, large number of consumers in the library, and large development space;

6. The only leisure cafe in the museum.

1. The market is unstable as a new enterprise;

2. There are few types, which cannot meet the various needs of various consumer groups;

3. The surrounding leisure places are opened early, and their experience is not as rich as theirs;

4. The surrounding infrastructure is not yet complete;

5. It has its specificity in the face of customers.

1. People's consumption level has increased, and their requirements for material life have also increased, and they are happy to enjoy it.

2. Attract consumers with cultural atmosphere and attract students with elegant environment;

3. Most consumers are students and young office workers. Once they form habits and consumption preferences, they are easy to form loyal customers.

4. There is less market competition and great development potential.

1. The demand of consumer groups varies;

2. Market price changes are large, which is not conducive to stable development;

3. There are many potential competitors, and well-known cafes are easy to divert consumers;

4. Low market share and no chain organization.