Moleskine opened its first coffee shop, at the Geneva airport, with inextricable ties

Moleskine has always been inextricably linked to coffee shops, but now Moleskine is finally in the coffee business. Moleskine Caf é recently unveiled at the Swiss airport in Geneva, it is a partnership with the German upscale catering group Caviar House & Prunier, and this is the first serious coffee shop under the Moleskine brand.

So what are the highlights of it? first of all, of course, the ubiquitous brand elements of Moleskine can quite capture the hearts of Moleskine enthusiasts. At the same time, the coffee cup design used in Moleskine Cafe comes from the German illustrator Carlo Stanga--, who is also the author of Moleskine's illustration book "I Am Milan". Of course, there is also an area where books and accessories are sold, as if an ordinary Moleskine store is integrated into a coffee shop, while some flagship stores have exhibition areas.

In fact, from a business point of view, Moleskine Caf é in the catering part is more left to partners to take care of and ensure the quality of products, Moleskine itself is mainly responsible for the overall brand operation and its own retail products, which is precisely an attempt of Moleskine brand authorization, of course, it is not important for ordinary guests.

Now brand cross-border is not new, more fashion and lifestyle brands cross-border coffee shop this is not the first time, the compound form is an interesting thing, not to mention Moleskine and coffee temperament is really in tune. From this point of view, Moleskine may have a good development direction in the future, there are already many successful cases in front of you, and if you have the opportunity to go to the Geneva airport now, don't forget to sign in quickly.

Shop address: 2 / F, International Terminal, Geneva Airport, Switzerland

Business hours: 04: 30-22: 00

Source; ideal life laboratory.