Shanghai Coffee Information: YG and Paris Bei Tian cooperate cartoon image KRUNK coffee shop opens in Shanghai

BIGBANG X KRUNCAF, the representative cartoon image (KRUNK) of YG Entertainment (hereinafter YG) in South Mall, a large shopping mall in southern Shanghai, China, which combines BIGBANG collaboration version with Paris sweet impression store concept, will open on December 18.

YG and SPC Group's China Business Division Paris Beitian signed a contract for the operation of "BIGBANG X KRUNK CAF" and developed a variety of products and promotional items for sale using the image of BIGBANG X KRUNK. The coffee space on the second floor of Paris Beitian South Mall Store was renovated with the cartoon image of BIGBANG X KRUNK. The store is undergoing a magnificent transformation for BIGBANG fans.

Beyond the popular cultural understanding of traditional roast coffee shops, especially the combination of Korean idols and roast coffee shops, whether in South Korea or China, this cooperation between YG and SPC Paris Beitian is the first time. The number of BIGBANG Weibo members with super popularity in China has exceeded 13 million. Paris Beitian, which already has a high-end positioning in China, also feels that this time it has the opportunity to attract young Chinese customers aged 10 to 20 and create a close and friendly brand image.

KRUNK is a cartoon character in YG, a fashion icon that loves hip-hop culture. Two years ago, singer Li Xiayi first introduced YG's cartoon image with her album "IT'S OVER". In December 2013, cartoon products related to KRUNK were launched, and with the opening of Pingpong Pub [Pop-up Store] in Seoul and through cooperation with many famous brands, selling YG art toys, Seoul Fashion Week, art toy culture, etc. gradually became topics in 2015.

BIGBANG X KRUNK CAF is the third version of BAE BAE with the cartoon image of BIGBANG X KRUNK as the main space concept. The related products are popular products of BIGBANG X KRUNK. Mini pure show milk cake and pudding, macarons, milkshakes, coffee Adagio, etc., desserts and drinks loved by young customers. And provide BANG X KRUNK products and promotional items, especially the "send BIGBANG points card" activity held in the store, fans mail star films to BIGBANG, winning fans will have the opportunity to get BIGBANG signature CD as a gift, such activities have just been open to many fans concern.

Source: Northeast News Network