Introduction of boutique coffee brand culture Nestl é Coffee Company

Nestle, headquartered in Nestle Group in Switzerland, is the largest food company in the world and has a long history in China. For a century, Chinese consumers have known and trusted the Nestle brand because Nestl é opened its first sales office in China in Shanghai as early as 1908 in the last century. Nestl é is one of the first foreign businessmen to enter China and has a firm commitment to China. In the early 1980s, Nestl é began talks with the Chinese government to invest in and build a factory in China, and transfer its world-class know-how and rich expertise in nutrition and food processing to China. In 1990, Nestl é opened its first joint venture factory in Chinese mainland, and has since built a number of factories. Nestl é has helped China save a lot of foreign exchange by using local raw materials to produce equally high-quality food locally instead of imported products. Ninety-nine per cent of the products Nestl é sells on Chinese mainland are made locally.

In the past 17 years, Nestl é's direct investment in Greater China from Switzerland has totaled 7 billion yuan.

Nestle Coffee LOGO design is full of warmth, hope and other charm. With the original coffee color as the background, it embodies the unique color of coffee; it is embellished with white and special letters to give people a unique fragrance and warmth of milk; with a round shape, it embodies the feeling of smoothness and delicacy, like coffee in the mouth. These flavors blend together, like a strong fragrance pulling my mind, it seems to let me share dreams and hopes, as long as you want to always have the light of "Nestle Coffee" to guide you. A cup of Nestle is refreshing and delicious. Trust my taste, Nestle you and I common choice.