Starbucks Chronicle of Starbucks' Development History in China

Starbucks memorabilia

Starbucks opened its first store in Seattle Pike Place Market in 1971 and began operating coffee beans.

Howard Schultz joined Starbucks in 1982 as Director of Marketing and Retail Operations.

In 1987, Howard Schultz bought Starbucks and opened the first outlet selling drip coffee drinks.

In 1992, Starbucks successfully listed on NASDAQ in New York, and has since entered a new stage of development.

In January 1999, Starbucks entered the mainland of China and opened its first store in Beijing International Trade Center.

In 2011, Starbucks celebrated 40 years of global coffee history and officially launched a new brand representation.

In 2012, Starbucks Gold Roast Coffee and Starbucks High Quality espresso machines were launched; coffee grower support centers opened in Manizales, Colombia.

Starbucks has more than 19,000 stores in 60 countries worldwide.

Starbucks in China

In 1999, the first store in Beijing opened

In 2000, the first store in Shanghai opened

Greater China Support Center established in Shanghai in 2005

In 2007, Starbucks began selling spring merchandise and moon cakes throughout China

In 2009, Starbucks celebrated the 10th anniversary of entering the Chinese market, and Fengwu Xiangyun coffee beans were launched.

In 2012, Starbucks officially opened Asia's first coffee grower support center in Pu 'er, Yunnan Province; Starbucks' first coffee master store opened in Beijing

Up to now, more than 900 stores have been opened in 60 cities in the mainland of China