The third wave of coffee revolution brand logo design

Plus63 Design Co. The comrades in the studio love to drink coffee, so when commissioned by the Craft Coffee Revolution brand to design the brand image, they quickly accepted it and quickly completed the design work.

The Craft Coffee Revolution brand is located in Manila, Philippines and belongs to the third Wave Coffee Company.

The design is mainly dark yellow, which is easy to think of coffee. At the same time, the font pattern is endowed with lively and fashionable elements, which looks simple and easy.

The third wave of coffee began in 2002 with the following main features:

1. Restore the fruit color of coffee

Coffee is essentially a kind of fruit with bright sour and sweet flower and fruit tonality.

It's just that the traditional coffee roasting is heavy-roasted in coke style, and the original flavor of the coffee is completely lost.

Leave the aroma of coke alone. So the third wave emphasizes [medium-shallow roasting] and pursues the original flavor of coffee.

2. Black Coffee

Remove the seasoning sugar coating and return to purity, not only to enjoy the delicacy, but also to be healthier. Different manors

The flavor of coffee has its own characteristics, and the utensils are only the choice of means of expression, regardless of siphon or hand filtration.

American coffee machine or Italian coffee machine, the most important thing is that it can show the characteristics of individual manors.

Come on, just let the coffee speak for itself.

3. Social concern

The manor operated by independent brand realizes the transparency of producers and consumers' direct contact with producers.

The ideal of. The third wave of coffee breaks through the traditional trading mode, such as direct trading, fair trade,

Online platform bidding. And so on, not only can consumers be more secure, but producers can also be protected from exploitation.

4. Environmental sustainability

Only [consumers], [producers] and [Earth] are balanced.

To achieve real sustainability [Sustainability].

At present, the third wave of coffee cultivation and processing trends advocated by coffee include

Shade planting (Shade Ground),

Rainforest protection (Rainforest Alliance),

Organic planting (Organic),

Water resources protection (drip irrigation, solarization, peeling and tanning, honey treatment. ), etc.

5. [Traceability] production resume

In the past, we used to use a single producing area as the identification of coffee, that is, individual coffee, such as "Manning",

"Yega Xuefei"... Etc.; now the third wave is replaced by Single Origin

Such as "Manning production area ● Wahana Manor", "Yega Xuefei ● Conga Cooperative".