McCafe by Barista, the first coffee shop launched by McDonald's Japan, was unveiled to the media on the 23rd. The new store in Tokyo's Shibuya district, Harajuku Sando, has a special coffee area. In the new store, Barista, who specializes in coffee, carefully brews coffee cup by cup, and then provides it to guests with ceramic or glass cups. The move aims to attract more customers through authentic coffee products.
The price of hot coffee is slightly higher than that of ordinary McDonald's, at 220,330 yen (19,927 yuan). Chairman and president Yukio Harada said at a press conference that "I hope to be a first-class coffee shop that is about 100 yen cheaper than (Starbucks and other) competitors, but with more taste and satisfaction than other companies."
China Coffee Trading Network: www.gafei.com
