According to reports, this year, the brand will accelerate its expansion in China. Following the launch of four rich product lines of coffee products, it will also carry out all-round marketing. According to the company's plan, the brand's sales in China will hit a new high this year.
The huge domestic coffee consumption market attracts many foreign brands. The Indonesian Coffee Industry and exporters Association said that China is a potential market for Indonesian coffee bean exports, and Indonesia's coffee beans exported to China are expected to grow by an average of 20% a year. Irfan, president of the association, said that in the next 10 years, China will become a strategic market for Indonesian coffee beans. "the Chinese market has great potential, with a large population and high per capita income, which provides an opportunity for Indonesia to export high-quality coffee beans." Statistics show that the annual growth rate of coffee consumption in China is 10%, 15%, and is expected to become the most potential coffee consumer in the world.
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