Coffee giant Starbucks forces breakfast "high price and low" industry is not optimistic

The coffee chain giant is also going to boost the breakfast market. Yesterday, a reporter from the leading newspaper learned that Starbucks grabbed "early morning time" with four breakfasts of 15-20 yuan. This is after KFC, McDonald's and other foreign fast food "war" breakfast market, another foreign brand to join the "war". In addition to coffee, although Starbucks has always had other foods for consumers to choose from, this is the first time a new product has been launched during breakfast.

"in fact, people always have food for consumers to choose from during breakfast, but they are just products that can be supplied around the clock." A coffee shop operator in Xiamen said that the revenue of the coffee chain in the morning has been lower than that in the afternoon. "although Chinese people pay attention to breakfast, consumers prefer Chinese breakfast. Although there is room for coffee chain pastries, it has always been difficult to compete with Chinese breakfast."

Not only that, the newspaper reporter noticed that compared with 6 yuan for a cup of coffee with hamburgers for foreign fast food such as McDonald's, and 6 to 12 yuan for many Chinese fast food chains such as soy milk and porridge with snacks, a cup of coffee with any one of the newly promoted breakfast, with a price of about 50 yuan, obviously continues its usual high-end line. However, the consumption level of 50 yuan for a breakfast makes many cafes not optimistic about Starbucks' competitiveness in the breakfast market, worried that it will encounter the embarrassment of "high price and scarcity".

(responsible Editor: Leo)