Jodi Whalen and Phil Merrick, who run a bakery and cafe in Vermont, finally decided to cut off Wi-Fi in their store because they couldn't stand the fact that guests were swiping the Internet as soon as they entered the store and ignoring communication with others. The owner of August First, a store called August First, was surprised to find that not only was the store full of laughter again, but sales were up 10% over the same period last year.
"I think our success was in banning laptops and tablets and even cutting off wireless internet," the owner said on his Facebook page.
Of course, this move also drove away a lot of low-cost "hold this rub net" gens, shopkeeper also ends up a leisure accordingly. Fortunately, turnover and profits have increased instead of decreasing. It is unclear whether Starbucks will follow suit.
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