Reading "values shaped what Starbucks is today"

"from day one, our business model is to strike a balance between making money and social responsibility. We have to make money and give back. Now when I look back at the growth and success of Starbucks, I think why can we succeed? The important thing is that because of a company like ours, such a brand has won the trust of consumers. When you start a company today, you have to build a sense of trust with everyone you come into contact with, and you have to do things morally. "

"now everything you do, every action you do will leave a memory in history. So I suggest you don't take shortcuts, try your best to promote the growth of the company, and most importantly, attract people who share your values. "

"you really start a business for money in this society, that is a very superficial goal, these entrepreneurs often do not succeed. Behind a business, there must be his ideas and values, the greatest success is to share your ideas and values. "