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Since the late 1980s, Nestl é has seen the potential of coffee production in Yunnan and hopes to support the government's poverty alleviation program, where it has invested a lot of money.
It began to buy Pu'er Coffee in 1992 and then began to provide technical assistance to local coffee farms in 1994. By 2002, the proportion of Nestl é buying Yunnan coffee beans directly from farmers reached a peak. Over the past few decades, Nestl é has also established an experimental demonstration coffee farm and built a Nestle Coffee Center in Pu'er.
It is undeniable that Nestl é has always been an important participant in the acquisition and production of Pu'er coffee, and has provided a lot of resources and tools for farmers who want to engage in coffee cultivation and production.
