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As a microcosm of the development of China's coffee industry, the development degree of "Yunka" determines the status of Chinese coffee in the world, but for a long time, Yunnan has mainly sold coffee beans, which is insufficient with downstream processing, and the profit space is not large. in addition, the coffee planting area is developing too fast, and the quality is difficult to control, which gradually becomes a hidden worry for development.
Why is Yunka trapped by the "low-end curse"?
Yunnan coffee leads the country in terms of output and industrial development, but behind "looking beautiful", we must soberly face up to the great difficulties faced by the industry. The disadvantageous factors existing in every chain of the coffee industry make Yunnan coffee always trapped by the "low-end curse".
Yunnan Coffee should build Regional Brand
At the same time, the coffee industry in Yunnan has long been plagued by the uncoordinated development of industries and enterprises in various parts of the province, which makes Yunnan coffee less famous in the province and more difficult to go abroad.
The development of coffee in Yunnan needs to create its own brand, the brand here not only refers to the enterprise brand, but also the regional brand. However, it is a pity that the awareness of Yunnan coffee is still quite low. When talking about Chinese coffee abroad, it is very common to use Yunnan coffee beans as foreign coffee beans in domestic cafes, and there are not a few practices of "smashing brands".
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