Comparable to become the third brand in Chinese coffee market.

In recent years, the structure of Chinese drinks has become increasingly diversified, and drinking coffee has gradually become a fashion for Chinese consumption. According to the data, more than 8 million tons of coffee beans are sold worldwide every year, of which China accounts for about 1 / 20% of the total. Some analysts pointed out that China's coffee consumption will continue to grow at an annual rate of 15% and 20%, and China will become one of the countries with the largest coffee sales in the world in the next decade.

Among the various types of coffee, Italian coffee has excellent history and taste, style and romance, and can be said to be a "pattern beauty" in the Chinese coffee market. Comparable coffee, which just entered the Chinese market the year before last, focuses on all kinds of Italian coffee. In the domestic coffee market where most of the products are still original and ordinary instant coffee, it has been sought after by many young and fashionable ethnic groups for its mellow taste, excellent formula and intimate product details, growing at an annual rate of 30% and 40%, and has become the third brand in the domestic coffee market.