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When it comes to coffee in Hong Kong, the first thing that comes to mind may be large chain stores. Brew Masters, a social enterprise, feels that Hong Kong people lack knowledge of the barista profession and is designing mobile applications to introduce and promote the industry. Some design graduates have also joined the barista industry, showing art with coffee flowers.

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Brew Masters started operation in 2016 to provide a platform for the coffee industry to communicate, unite the industry, and hope to establish a coffee museum in the long run. Su Weijing, deputy curator of Brew Masters, said that many Hong Kong people will go abroad to learn to mix coffee. In fact, Hong Kong also has excellent baristas. The museum plans to launch a mobile app listing baristas in various places and in Hong Kong, including expertise, location, etc., so that users can find coffee that suits their own taste.

She pointed out that many people do not know the work of baristas, and even some baristas do not understand it themselves, so they hope to run more workshops in Hong Kong to promote coffee culture and rent venues and equipment to baristas who want to start their own business. it will also promote the coffee industry to young people, including young people at risk, and broaden their prospects for development.

Ivy, who graduated with a higher diploma in fashion design, decided to change careers as a barista and won the flower competition in New York last year. The 26-year-old, who has been in the coffee industry for 10 years, believes that flower-pulling and fashion are both art, and that flower-pulling can instantly see the reaction of customers and get a better sense of satisfaction.

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