For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)
A few days ago, McDonald's (China) Co., Ltd. officially changed its name to McDonald's (China) Co., Ltd. caused a heated discussion and complaints on the Internet; as soon as McDonald's changed its name, it opened up the people's wisdom on the Internet, which could be called "McDonald's". For a while, "go to McDonald's to eat a Big Mac" brush screen, and some netizens even think that Starbucks can change its name to Mermaid Coffee.
In response, McDonald's said, "after McDonald's became a strategic partner with CITIC and Carlyle, due to the needs of business development, since October 12, 2017, the enterprise name of McDonald's China headquarters has been changed to 'McDonald's (China) Co., Ltd.'. This change is mainly at the license level, and the daily business will not be affected in any way. McDonald's will, as always, be dedicated to serving consumers, and the name of McDonald's restaurant, food safety standards and operating procedures will remain unchanged. "
McDonald's official Weibo also confirmed the news on the evening of the 25th.
As soon as McDonald's changed its name, for a while, go to McDonald's to eat a Big Mac and brush the screen. Netizens turned on the mode of complaining:
Of course, there are also posts that increase knowledge, such as the following:
This is related to McDonald's setting up a joint venture in China this year. On August 8 this year, McDonald's, which had just changed its owner, was delighted to deliver Dingsheng cakes. To celebrate the announcement of a new joint venture by China CITIC Co., Ltd. (00267.HK), CITIC Capital, Carlyle Investment Group (NASDAQ:CG) and NYSE:MCD.
On August 4, 2017, Citic announced that the strategic cooperation had been approved by relevant Chinese regulators and the delivery was officially completed on July 31, 2017. The new company will become McDonald's largest franchise outside the United States, operating and managing about 2500 McDonald's restaurants in mainland China and about 240 McDonald's restaurants in Hong Kong.
After the completion of the transaction, the board members of the new company will be from CITIC, CITIC Capital, Carlyle and McDonald's, with four Citic, two Carlyle and one McDonald's. McDonald's existing management team will remain the same.
On the night of Oct. 24, Beijing time, McDonald's reported third-quarter net profit of about $1.88 billion, up 48% from a year earlier, to $2.32 per share, compared with $1.28 billion and $1.50 per share in the same period last year. This is mainly due to sales revenue of about US $850 million from business in China and Hong Kong. However, consolidated operating revenue fell 10 per cent to $5.75 billion as a result of the strategic restructuring plan.
McDonald's said its revenue decline in the third quarter compared with the same period last year was due to its actions in "re-granting franchises" (refranchising).
