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According to an internal big data analysis of Yiyin Bank, coffee drinkers pay an average of 15000 yuan by card per month, which is more than double the monthly amount paid by ordinary customers, indicating that they like to drink coffee and swipe their cards as well.
According to the data analysis, coffee drinkers account for a proportion of overseas consumption, arts and catering, and the amount of swiping cards in these three categories is higher than that of ordinary customers, such as catering, accounting for 10% and only 5%, twice as much as that of ordinary customers.
Yiyin also found that these coffee families, who are also mobile payment enthusiasts, like to swipe their cards with "mobile phones" and their acceptance is 1.71 times higher than that of the general customer group.
In order to aim at the coffee business opportunities, Yiyin and Danti Coffee jointly launched the "Danti joint e card", which is also the first joint coffee card in Taiwan.
