It is the young women who "save" the cafe.
Age and gender proportion of consumers in ▲ Cafe
Conclusion
1) only women can save the cafe
In the statistics of user portraits, women account for 70% of the consumers in cafes.
2) Young people are the main force, contributing 75% of consumption
People between the ages of 20 and 35 contribute 75.3% of their coffee consumption.
In 2016, the post-80s and post-90s generation broke through 400 million people, becoming the main force of coffee consumption; the number of the middle class dominated by young people exceeded 100 million, and will exceed 250 million by 2030.
The emergence of this phenomenon will bring historic changes to China's consumption structure. It is the right choice to please young people in business.
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Brand list:
The giant dominates the list, boutique coffee still has a chance.
National online sales ranking of ▲ Coffee Brand
Conclusion:
1) traditional giant brands still dominate traffic
The traditional chain brands represented by Starbucks and Man Coffee are still ahead of other stores in terms of store traffic.
2) there is a chance of counterattack in fine coffee.
As the quality hall of boutique coffee, the average flow of each store ranks first, counterattacking the traditional giant Starbucks.
3) some giant brands are weak
No matter in terms of brand traffic or average traffic per store, Costa from the UK and McCoffee from McDonald's are unexpectedly at the bottom.
